(Marketingmagazine.com.my) – Watsons Malaysia kick started the New Year with the launch of its Chinese New Year campaign at The Roof in Bandar Utama. The launch revealed Watsons Chinese New Year music video which featured the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities.
(Marketingmagazine.com.my) – An Ipsos study conducted among 1,002 Malaysians across states and demographics in peninsular Malaysia, to measure pre and post GST spending found that over 61% of Malaysians have been impacted in their shopping behaviour, with 28% stating they now spend more and 33% stating that they now spend less.
(Marketingmagazine.com.my) – MyTeksi (regionally known as GrabTaxi), Southeast Asia’s leading ride-hailing platform, rebrands to Grab today. The new Grab encompasses all the company’s services: taxis (GrabTaxi), private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress), under one umbrella brand. Since launching in 2012, Grab has
(Marketingmagazine.com.my) -The Advertising and Marketing industry continued to face a downward annual decline in hiring activity at the end of 2015, according to the latest Monster Employment Index (MEI) report for Singapore, Malaysia and the Philippines. Marketing and Communication talent are also less in demand in Singapore and the Philippines
(Marketingmagazine.com.my) – Adobe has announced a series of product innovations in Adobe Marketing Cloud to help retailers across Asia Pacific improve the customer experience: • Data-driven remarketing: For the first time, retailers can connect consumers’ behaviour online with contextual data to create and send a user-defined remarketing trigger, such as an
(Marketingmagazine.com.my) –11street, one of the largest online marketplaces in Malaysia, has announced that a total of 13,000 online sellers are now on board at its inaugural ‘Sellers Awards’ ceremony. Fourteen (14) online sellers were awarded at the ‘Seller Awards’ with their outstanding sales performance and growth achievements, namely XIXILI womenswear,
(Marketingmagazine.com.my) -U Mobile, Malaysia’s fastest growing telco, has announced the appointment of Tiffany Chew as Head of Corporate Communications and Schrene Goh as Head of Marketing Communications, Brand and Digital, Marketing Division. Tiffany was most recently the Head of Communications at Guinness Anchor Berhad whilst Schrene was Head of Marketing
By Justin Murugaya – The thing about putting a list of digital marketing trends that will be big in a new year is that, firstly, trends in this area move too rapidly to even come up with a top 3 list. Secondly, keeping it realistic to how our own country’s marketeers
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