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Marketing

Monster

Marketing Sector Demand Across Southeast Asia Still Fluctuating

(Marketingmagazine.com.my) – Demands for Advertising and Marketing professionals in Singapore, Malaysia and Philippines continue to face a downward spiral, where none of the markets saw positive annual growth, according to the latest Monster Employment Index (MEI) report for these regions. The Advertising, Market Research, Public Relations, Media and Entertainment sectors in

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Idrissheikhahmad

Should Marketers Cut Their Marketing Budget During a Downturn?

(Marketingmagazine.com.my) – Find the answers at “MARKETING IN A DOWNTURN” Luncheon talk on 16 March 2016 from 10am to 2pm at Shah Alam Convention Centre.  This is a very exclusive luncheon talk presenting Mr. Idris Sheikh Ahmad, a pioneer in advertising industry in Malaysia. Seats allocations are on a first-come first-served

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Srinivas thumb

TM Offers Viu with Strategic Partnership

(Marketingmagazine.com.my) – Telekom Malaysia Berhad (TM) and Viu, an Over-the-Top (OTT) video-on-demand (VOD) service from Vuclip, a PCCW media company, announced their partnership today with the launch of Viu in Malaysia. Viu is a freemium OTT service and brings to consumers top quality, fresh, localised and personalised content from top studios.

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LogMeIn thumb

Beware: Customers Will Ditch Brands That Do Not Deliver

(Marketingmagazine.com.my) – LogMeIn (NASDAQ:LOGM) has released the findings of a study that was conducted to better understand the attitudes, expectations and behavioral preferences of today’s connected, multi-channel consumer. Led by customer experience consulting group Fifth Quadrant in conjunction with LogMeIn, the report, Optimizing Customer Experience in India and South East Asia:

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NKEA Thumb

An Overview of Malaysia Retail Industry

by Tan Hai Hsin, Managing Director, Retail Group Malaysia-  RETAIL MARKET IN 2015 The growth rate of Malaysia retail industry in 2015 is expected to increase by 2.0%. This will be the lowest annual growth rate since 2009 (refer to table below). The total retail sales turnover for 2015 is

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nationalstorytellingweek

How brands can tell better stories!

by Laura England, [email protected] – Whether it is the distinctive style of Hemingway, the mean-spirited wit of Oscar Wilde or the romanticism of Shakespeare – storytelling has always been a cherished pastime. As the UK celebrates National Storytelling Week, we explore how the age-old practice has moved beyond bedtime reads and

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Izham thumbnail

Guidelines for ads on Slimming Products

(Marketingmagazine.com.my) – Communications and Multimedia Content Forum of Malaysia (CMCF) has issued a set of recommended guidelines for slimming products and services to assist industry practitioners intending to produce and distribute advertisements and commercials in the electronic networked medium. The Content Code currently imposes an absolute bar on slimming products –

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Nielson

Malaysia Consumer Confidence for Q4 2015 Remains Flat

(Marketingmagazine.com.my) -The Malaysian consumer confidence ended 2015 on a subdued note as the index went up two points from the third quarter to 80 percentage points (pp), according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions released today by Nielsen, a global performance management company. In

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Stella Artois Promote Water.Org with Matt Damon

(Marketingmagazine.com.my) – Mother London and Production Company, 1stAveMachine, have developed a delicate, painted-glass zoetrope composed of unique Stella Artois chalices for new charity campaign ‘Buy a Lady a Drink’. The project continues Stella Artois’ association with Water.org, a charity committed to ending the worldwide water crisis.  The campaign is comprised of

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