(Marketingmagazine.com.my) – Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysia Airlines Bhd (MAB) have taken a leap forward by joining forces in the realm of business tourism and major events through a strategic partnership agreement. The one-year agreement will see both parties collaborate in the area of co-operative sales and marketing
(Marketingmagazine.com.my) – Singapore-based carrier, Jetstar will be speaking Singlish to individuals based in the city-state. From 31 March 2016, Singapore-based customers who visit www.jetstar.com will be automatically redirected to a Singlish version of the website. The Singlish homepage is Jetstar’s first step towards its localisation strategy, as Jetstar looks to
(Marketingmagazine.com.my) – In the wake of numerous unproven claims by online advertisers, the Chairman of the Communications and Multimedia Content Forum of Malaysia (CMCF) Ahmad Izham Omar has revealed plans for championing “Responsible content standards” at its 16th annual general meeting (AGM). “We’ve been tasked with reviewing the Content Code in
(Marketingmagazine.com.my) – The demand for Advertising and Marketing professionals in Malaysia continues to witness a general downward trend, with a similar situation in both Singapore and the Philippines. This is according to the latest round of Monster Employment Index (MEI) data for these regions. The MEI, a monthly gauge of online
(Marketingmagazine.com.my) –The Astro Universe campaign kicked off with a focus on the “Malaynnials” defined as progressive Malay consumers below the age of 35 years old, who are influenced by the digital era and the social media culture. Currently more than 10.3 million or 65% of all Malay consumers, the Malaynnials
(Marketingmagazine.com.my) – There have been numerous stories of Malaysian women falling prey to the “lover with a European name, exacting bags of money from them. Figures of millions (in total) have been quoted. And yet more fall into the “love trap” almost on a daily basis. These women “never learn” should
From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). — (Marketingmagazine.com.my) – The IBM BusinessConnect2016 event
(Marketingmagazine.com.my) – Five more top marketers have joined to charge up APPIES Malaysia’s judging panel … FIONA LIAO – Chief Brand Officer, Prudential Assurance Malaysia As Chief Brand Officer for Prudential Assurance Malaysia Berhad, Fiona Liao has scored many firsts and has led her team to numerous local and regional marketing award
(Marketingmagazine.com.my) -Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we work in exciting times. Marketing budgets are being redirected from Europe and
(Marketingmagazine.com.my) – Over the past decade, it has become clear that the way we measure the value of businesses has changed completely. Traditionally, value has been understood to relate to tangible assets: the physical things that can be seen and touched; everything from hard cash and inventory to plant machinery and
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