(Marketingmagazine.com.my) – Thirty local entrepreneurs in the food and services industry are attempting to tap the West Asian market through their participation in Saudi Food, Hotel and Hospitality 2016 in Jeddah, Saudi Arabia. The four-day exhibition, to be held from May 9-12, will see the participation of over 20 countries including
(Marketingmagazine.com.my) – The Malaysian Advertisers Association and World Federation of Advertisers (WFA) have collaborated to bring some of the industry’s leading lights to share brand insights and gearing it for success. The Global Marketing Week (GMWKL) was held in South East Asia for the very first time and Kuala Lumpur, Malaysia
(Marketingmagazine.com.my) – by Sue-Anne Lim, Chief of Group Insights & Strategy, Dentsu Aegis Network Malaysia Only 4 years away from Malaysia’s Vision 2020, set by previous Prime Minister Tun Dr. Mahathir to be a developed high-income nation, 2016 will continue to be rocky for Malaysia. This is not just due to
(Marketingmagazine.com.my) – The last two months have been most eventful for the Malaysian marketing communications industry. This issue of MARKETING journeys though the awards festival, the latest Global IBM CMO Study, a take on Big Data, innovative new advertising formats in outdoor and landmarks, and more… CONTENT HIGHLIGHTS Cover Story: The
(Marketingmagazine.com.my) – Research reveals consumer engagement is the number one reason marketers use native advertising. Global content marketing agency King Content and marketing intelligence company Warc surveyed more than 300 advertising and marketing professionals across 16 Asia-Pacific countries. Respondents included brand owners, creative and media agencies, media owners and content experts.
(Marketingmagazine.com.my) – Being a mother or mum, is never an easy task, no matter what your status in life. There is always the need for some kind of support or advice. And while there are many “help-groups” there is one that provides mums useful parenting tools on their palms despite the
(Marketingmagazine.com.my) – Rapid growth in Southeast Asia’s urban centres is creating new demand for fast, efficient and convenient household cleaning and laundry products, according to Nielsen’s latest global survey on home cleaning and laundry habits. The Nielsen report highlights product efficacy and convenience as the most sought-after product attributes by Malaysian
(Marketingmagazine.com.my) – FINDIT, Malaysia’s first and only integrated platform for search across local businesses, deals, classifieds and soon to be launched marketplace has now rebranded itself to AskMe, in line with its flagship platform ASKME India. This location-based app having only been in Malaysia for a year has redefined the way
(Marketingmagazine.com.my) – SME Corp. Malaysia has officially launched its prestigious annual award programme, Enterprise 50 or better known as E50 for this year. The programme recognises the achievements of 50 enterprising home-grown SMEs with high potential that are well-positioned for the future. It also promotes greater pursuit of excellence amongst local
(Marketingmagazine.com.my) – “Now in its third year, Product of the Year (POY) Malaysia is fast becoming the benchmark of consumer confidence in Malaysia,” says Mr Harmandar Singh, Director of Product of the Year Malaysia. “This year, 23 category winners will be voted by over 2,000 consumers through an extensive survey conducted
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