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ARCHIVE

Marketing

Jake Abdullah

CRM announces new lead, members and partnership

(Marketingmagazine.com.my) – Commercial Radio Malaysia (CRM) elected Datuk Jake Abdullah, the Chief Executive Officer of Astro Radio, as their new president. Also joining the body are three new members, iMalaysia For Youth (iM4U FM), Cense Media Sdn Bhd (Kupi Kupi FM) and Husa Network Sdn Bhd (Manis FM). The new additions

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Datuk Kamal Khalid

HAMBUSHED on more than his stations in life!

(Marketingmagazine.com.my) – Datuk Kamal Khalid (DKK) hit the ground running as CEO of Media Prima TV Networks (MPTN) this year after three years as COO of Shared Services for the Group. A Muar boy gone global, he was an investment banker and managed international affairs at the KL Stock Exchange before

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Shopper360 bridges the skills gap in shopper marketing

(Marketingmagazine.com.my)-  In its bid nurture the new generation of talents in Shopper Marketing, shopper360 (previously known as Pos Ad Group) hosted the students of IACT for its Retail Lab training. According to shopper360’s group managing director, Sue Ann Chew, today’s advertising courses are lacking in education on retail advertising and

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Daniel Cran

3 ways to optimise your customer’s experience

(Marketingmagazine.com.my) – By Daniel Cran, APAC Director, LogMeIn As businesses seek to find their edge in today’s rapidly-evolving digital environment, delivering a consistent, personalized and seamless customer experience across multiple channels has become a top priority for many businesses, both large and small. This is even more crucial now when

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Media Prima wins global awards for traditional and digital broadcast

(Marketingmagazine.com.my) – Integrated media group, Media Prima Berhad nabbed four awards for its documentary and web broadcast series at the World Media Festival in Germany. A competition which attracted over 280 TV stations, media companies and agencies in more than 40 countries from around the world, Media Prima managed to

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Tony

Showcasing Malaysia to the World

(Marketingmagazine.com.my) – For the past five years, Tony Nagamaiah has been at the forefront of promoting Malaysia in the major events scene as Malaysia Major Events’s (MME) General Manager. As the head of the division that comes under the Malaysia Convention & Exhibition Bureau (MyCEB), Nagamaiah has travelled the world

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Top Down

National Sports Complex Takes Shape as Marketing Landmark

(Marketingmagazine.com.my) – By GS Kumar Every nation provides pride of place to its National Stadium, for not only is it the sports avenue, but that for national events as well. So having such a complex takes on national pride. But it’s also common knowledge that such sports complexes can be a

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M

What marketers are saying about themselves

(Marketingmagazine.com.my) – By The Hammer If the latest IBM Global CMO Study launched at The IBM BusinessConnect2016 event recently in KL is anything to go by, Marketing is in for a massive wardrobe makeover. Since a total of 723 CMOs from more than 50 countries took part in CMO Study, let’s

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Monster Employment Index

All Sectors Show Improved Growth Rates for February-March

(Marketingmagazine.com.my) – All sectors and occupational groups exhibited improved growth rates between February and March, according to the Monster Employment Index (MEI) Malaysia. The index is a monthly gauge of online job posting activity index and published by US-based Monster Worldwide Inc. It showed that the country’s online hiring for March,

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