(marketingmagazine.com.my) – GigaGigs, a joint venture mobile technology startup with China’s biggest crowd tasking B-2- C platform of mobile crowdsourcing technology company, WeiChaiShi Ltd (www.weichaishi.com), has appointed Khoo Kar Khoon as Chairman, effective July 2016. GigaGigs is a joint venture with the pioneer and the largest crowd tasking B-2- C platform
(marketingmagazine.com.my) – Next Tuesday (19th July) you have a chance to listen to case studies on how India, a global leader in the digital space executes its social media and content marketing initiatives. Speaking on the topic is Bikram Vaskar, CEO at IBS – Interface Business Solutions, an industry expert with
(marketingmagazine.com.my) – Did you know that there are agencies researching how brands can influence consumers to ‘hear’ luxury? In its article titled ‘The new trick to get you spending more’ BBC featured UK-based music consultancies which curates music playlist for brands, hotels, retailers and restaurants to suit their customer profiles.
(marketingmagazine.com.my) – Using live sporting events such as the UEFA Euro 2016, as case studies, Mathias Ihle will be sharing how brands can use live events as a platform for content marketing at this month’s Best of Global Digital Marketing, conference held on the 19th of July. A global marketer
(marketingmagazine.com.my) – Good morning, my breath stinks. Now that’s not going to leave the best impression with the bosses and colleagues. Time to try Colgate’s latest mouthwash, the best thing about it? I heard it contains no alcohol which helps it reduce bacteria build up. Colgate Plax Bamboo Charcoal Mint
(marketingmagazine.com.my) – Malaysian digital insurer, Tune Protect entered into a partnership with Football Malaysia Limited Liability Partnership (FMLLP) to be the Official Insurance Partner for the Malaysia Super League and TM Malaysia Cup. The partnership kicks off with the teams 2016 season. Through this partnership, Tune Protect brand logos will
(marketingmagazine.com.my) – This year we have been entertained by creative Raya ads from some of the top brands in Malaysia. Those greetings, however, have not been the only ones adding to the festive cheer. Interestingly enough we have seen some international greetings, like the one by Australian entertainer, Tomas Ford,
(Marketingmagazine.com.my) – Last Tuesday we crowned 23 of Malaysia’s most innovative products at our Product of the Year (POY) awards. Harmandar Singh, Director of Product of the Year Asia headed over to the BFM studios to share the findings from the consumer research study produced by Nielsen for the awards.
How did a major electronic brand like Sony build their presence online? Content was the secret to their success. Unveiling the secrets to how the world’s best brands built their successful content marketing strategies, Xaviera Ringeling, leading content strategist, lecturer and consultant will be imparting her knowledge on this subject
(Marketingmagazine.com.my) – Last week MARKETING stopped by BFM’s Marketing Mojo to discuss the Cannes Lions awards. We went back in time discussing Malaysia’s glory days at the awards, from the first and only time Malaysia nabbed the Cannes Grand Prix Award to the first time we took home the Gold
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