Tan Sri Rafidah binti Aziz, Sanjay Bhasin, CEO of Y&R South East Asia, and Lisa Hezila, Managing Director of Y&R Malaysia with the winners of Malaysia’s Strongest Brands Awards. (Marketingmagazine.com.my)- Over 20 brands were awarded the title of ‘Malaysia’s Strongest Brands’ at the inaugural Malaysia’s Strongest Brands Award 2016 which
(Marketingmagazine.com.my)- According to Hando Sinisalu, reputable journalist, founder and CEO of Best Marketing International the term B2B is no longer relevant. Why? To Hando at the end of the day we are still communicating to humans and rather then looking at things as business to business (B2B) how we really
The legend that brought back the Thomas Cup to Malaysia after 25 years. (Marketingmagazine.com.my) – Seven Seas Malaysia together with Saatchi & Saatchi Malaysia recently released a three-part video in collaboration with Malaysia’s iconic badminton player, Foo Kok Keong, an athlete well known for his fighting spirit. Part 1: The
(Marketingmagazine.com.my) – No stranger to the content game Hando Sinisalu, founder and CEO of Best Marketing International, a reputable marketing journalist and researcher who has produced The Best of Global Digital Marketing Show and editor of IAB Europe´s Digital Advertising Yearbook 2013. Having produced and managed over 200 conferences in
(Marketingmagazine.com.my) – Two industry veterans with 17-year career experience each, Wong Sen Kiat (left in picture) and Ng Teck Yew, have joined Saatchi & Saatchi Arachnid, a Publicis One agency, as its creative director and creative director of art & design. Having completed a 5-year run leading the Digi
(Marketingmagazine.com.my) – By: Malati Siniah Local café chain, Zawara Coffee made the headlines of local newspapers yesterday when its latest marketing gimmick went awry. The café had modified an army vehicle which carried two rocket launchers into a food truck to promote their café in Cyberjaya. Unamused over the
(Marketingmagazine.com.my) – Last year the annual Chief Marketing Conference posed the thought-provoking statement which many thought of but were too afraid to say aloud, ‘The client is not GOD’.This year’s CMO conference is back with honest conversations between clients and agencies on the future of this ever-changing industry. Themed New
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing. Marketers are overwhelmed, and the economic situation is hazy. It’s time
(marketingmagazine.com.my) – Dato’ Sri Shazalli Ramly, moves up to a larger regional role at Axiata as Michael Kuehner, who was the CEO of Robi takes on the CEO role at Celcom effective 1st September. Shazalli who has been with Celcom for the last 11 years, will now serve as regional
(marketingmagazine.com.my) – Lunch is over but it was not enough to keep the hunger pangs at bay. You can’t go out as there are emails to be answered and meetings to attend. Here are some energising drinks and tasty snacks, voted by 2,000 Malaysian consumers as this year’s Product of
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