(Marketingmagazine.com.my) – CtrlShift is entering a new growth phase with several key appointments in its senior management team. Deepika Nikhilender, who joined earlier this year as Managing Director, has been appointed as the agency’s new CEO. With over 20 years of experience in media, prior to joining CtrlShift, she led
(marketingmagazine.com.my) – According to Eric Wong, IBM Malaysia’s Marketing Director, Big Data will be one of the key elements in a marketer’s job. This September 6th Eric will be joined by the top minds in the industry to discuss the role of Big Data and how it is transforming the
Maxis together with its new e-commerce platform partners (marketingmagazine.com.my) – Based on the insight that over 13 million Malaysian consumers shop online, Maxis partnered with dozens of e-commerce partners to offer its MaxisONE Club Members over 100,000 online deals monthly. “Almost half of Malaysian consumers shop online monthly and 66%
(marketingmagazine.com.my) – This month we have heard plenty of stories from the vibrant streets of Rio de Janeiro. Looking beyond gold, silver and bronze what was great about this year’s Olympic Games was the stories that came from the Brazilian nation. Athletes that picked each other up to finish the
(marketingmagazine.com.my) – UM Malaysia has won the media business for Acer from incumbent Starcom Mediavest. The agency will be tasked to carry out work across traditional and digital media including radio, print, digital and out-of- home. Acer Malaysia’s Head of Marketing Stephanie Ho said, “UM put forward a vision that blurred
(marketingmagazine.com.my) – By Malati Siniah It was a bittersweet weekend for Malaysia with the badminton team coming so close to bagging the country’s first Olympic Gold medal. Regardless, the nation had plenty to celebrate with the Malaysian contingent bringing home a total of 5 medals – the most it had
(marketingmagazine.com.my) – Ahead of our upcoming CMO conference this September 6th, the members of our power panel session on big data gathered today for a lunch organised by MARKETING to discuss the key issues surrounding the topic. • How can marketers capitalise on data to amplify their customer’s brand experiences?
(marketingmagazine.com.my) – By: Malati Siniah There has been a recent trend of brands creating their own media platforms in communicating to their audiences. Beauty brand L’Oréal earlier this year launched an unbranded online platform called, Fab Beauty, to showcase the latest lifestyle and fashion trends, similar to a beauty
(marketingmagazine.com.my) -Here is the day’s programme for the Malaysian CMO Conference on Sept 6: 9.00am Welcome Remarks by Master of Ceremonies Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges 9.10am How today’s digital reality can enrich customer experiencesby Raja Teh Maimunah Raja Abdul Aziz – MD
(marketingmagazine.com.my) – By: Malati Siniah Malaysian spirits were at an all-time high yesterday when two of our badminton teams were guaranteed a medal at the Rio Olympic Games. A video making its rounds online showcasing Malaysians cheering upon finding out the country’s badminton team entered the finals Malaysian badminton doubles
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