(marketingmagazine.com.my) – AirAsia hailed its latest cooperation with Tourism Malaysia in bringing the production of Korean drama “On the Way to the Airport” to Malaysia as a new model of cooperation between the public and private sector. In its latest release the airline noted that Tourism Malaysia recognised the growing
(Marketingmagazine.com.my) – By: GS Kumar Kids are a difficult demographic to market to, largely because public opinion and major media so often focus on advertising and marketing’s negative effects on children. In the UK for instance, there is even a “Campaign for Commercial-Free Childhood”, whose director, Susan Linn wrote: “Advertising,
(Marketingmagazine.com.my) – By: Malati Siniah webe (formerly Packet One Networks)Telekom Malaysia Berhad’s (TM) newly launched telco, has officially launched in the local market with a single plan which offers customers unlimited data, calls and SMS for as low as RM79 monthly. Earlier in May the telco invested millions into its
(Marketingmagazine.com.my) – We brought you the top insights, live sessions and now we are giving you a bird’s eye view of our CMO 2016 conference. • How was the grand entrance of our special guest speaker Dato Vida?• Why does Santharuban T. Sundaram, Group Marketing Manager, Etika Holdings think speakeasy
(Marketingmagazine.com.my) – According to a recent study by Kantar TNS, engagment on visual social media platforms namely Instagram and Snapchat has risen sharply in Malaysia. Across Asia Pacific, connected consumers are expanding their use of social media beyond Facebook and testing newer, more visual channels. Malaysians are the most active
(Marketingmagazine.com.my) –AirAsia’s Group CEO Tony Fernandes was recently linked to several scam ads on Facebook’s sponsored post which prompted users to click on the link to learn the ‘secrets’ to his success. The ads which used Tony’s pictures carried titles which had shock value such as “They will EAT me
(marketingmagazine.com.my) – The MasterClass and Awards Ceremony of the best Marketing Communications Campaigns in Asia will be held on Friday October 7 at the Sime Darby Convention Centre from 12noon. 1.40pm Secrets Behind Global Trends For Winning Marketing Campaigns!Michael Agnew – Head Of Asia-Pacific, Foresight Factory 2.10pm Health Report Card
(marketingmagazine.com.my) – The Minister of Tourism & Culture YB Dato’Seri Mohamed Nazri Abdul Aziz has appointed Dato’ Siew Ka Wei as the Chairman of Malaysia Tourism Promotion Board, better known as Tourism Malaysia, effective today. Dato’ Siew, is an active leader in the corporate world and is currently serving as
(marketingmagazine.com.my) – Last week we showed you Dato Vida’s full session at the CMO Conference, this week we bring you some of the hard hitting questions asked by the senior marketers in the audience: • How does Dato Vida benchmark the success or failures of her marketing activities? • When
(marketingmagazine.com.my) – From social experiments to viral campaigns we saw many interesting initiatives from brands for the Merdeka day celebrations, Malaysia Day is no different. Today we spotted an interesting spin of the “Saya Anak Malaysia” song launched by ride sharing app Grab making its rounds online. Also featured in
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