(marketingmagazine.com.my) – Dubbed as Malaysia’s ‘transformation guru’ Datuk Seri Idris Jala the chief executive officer of Performance Management and Delivery Unit (Pemandu) will join Heineken Malaysia Bhd in January 2017. “Datuk Seri Idris Jala is a renowned transformation guru in turning around companies’ performance through his big fast results methodology
(marketingmagazine.com.my) – By: Asit Gupta Despite the explosion of paid Influencer Marketing, Word of Mouth (WOM) recommendations of friends, family and colleagues is the most trusted touch point, according to the Nielsen Global Trust study. 92% of consumers trust it completely This form of authentic WOM and User Generated Content
(Marketingmagazine.com.my) – By: Josh Sklar Macy’s department stores (originally R.H. Macy & Co), the third largest advertiser in the retail space, have been providing consumers with everything from dry goods to clothing since the mid-1800s, opening up their first location in New York in 1858. However, since 2010 they have
“A tree is known by its fruit; a man by his deeds”. So said Saint Basil. Not necessarily a sentiment shared by all marketers. It has been said before that many believe a brand is known by its logo and
(marketingmagazine.com.my) – By: Malati SiniahHappy Friday!Today we take a break from Datalytics and shine the spotlight on those who liven up our Malaysian Media Conference (MMC) – our attendees! We can see why most people had ran out of cards by the time the day ended Jeffrey Seah the poster
(marketingmagazine.com) – In today’s saturated market and tough economic conditions brand marketers are working extra hard to ensure that their latest product is the first thing a consumer reaches out to when out shopping. Why not reward all that hard work by ensuring that your product carries the consumer’s
Team MARKETING at the awards (L-R: Chemical Ali- Art Director, Malati Siniah- Chief Content Officer, Jarrod Sunil Solomon- Business Development Manager) (marketingmagazine.com.my) – By: Malati SiniahIt was a proud moment for MARKETING Magazine yesterday as the trade publication picked up two awards at the annual Magazine Publishers Association (MPA)
(marketingmagazine.com.my) – Last Friday we released a video featuring the newly elected 45th President of the United States Donald Trump addressing the crowd in Malaysia and thanking various brands including AirAsia and Sledgehammer Communications. The video released onto our social media platforms has so far garnered over 1,600 views
(marketingmagazine.com.my) – MARKETING’s Chief Content Officer, Malati Siniah stopped by BFM’s Marketing Mojo today to speak on the recent US elections, how radio was evolving and the upcoming Malaysian Media Conference (MMC). With the recent election results what can we expect next from the Trump Brand? How are brands
(marketingmagazine.com.my) – Brand Finance Asia Pacific today released their annual “Top 100 Malaysia Brands” rankings showing sustained growth in overall brand value by the Malaysian brands. Petronas, Genting & Maybank continue to dominate the top 3 rankings in 2016 with a combined brand value of over US$ 15 billion.
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