Iqbal Ameer (left), Group CEO and Rahul Kukreja (right), Director of Live Events of The Livescape Group presenting a mock cheque to Ria Thomas, Chairperson of ANGSANAcare (marketingmagazine.com.my) – The Livescape Group today made a bold move by being the first live events organisers in the country to abolish
(marketingmagazine.com.my) – By: Vipul Jadhav Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform that was attracting & engaging a demographic that matched its own. In most cases, little care was injected into whether
(marketingmagazine.com.my) – By: Asit Gupta New moms are a very lucrative target audience. Size of the Malaysian baby food business is at US$500 million per annum, equivalent to the women’s skin care market. Just add $200 million for the diapers category and $300 million for baby lotions and wipes, and
(marketingmagazine.com.my) – Astro Malaysia’s eSports and gaming entertainment channel, eGG Network (or Every Good Game) made its debut in Australia via Fetch TV. The channel is the first of its kind in the country. eGG Network debuted in Australia with a live broadcast of the finals of The Boston Major,
(marketingmagazine.com.my) – Adobe, in conjunction with Internet TV, iflix, today announced the companies’ long term strategic engagement. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and
(marketingmagazine.com.my) – The United Nations Children’s Fund’s (UNICEF) marked its 70th anniversary by unveiling a new brand identity to better connect with its audiences. The rebrand which showcased the brand’s new tagline ‘For every child’ was unveiled today. The concept, developed in Sydney by creative agency Marcel is being used
(marketingmagazine.com.my) – Part of the fun of shopping is the thrill of the chase. Three in five Malaysian consumers (62%) say they enjoy taking the time to find bargains, this is according to Nielsen’s latest surveys released recently on Global Retail Growth Strategies and Global Retail Loyalty Programmes. The
(marketingmagazine.com.my) – Malaysia Airlines recently announced the appointment of Schrene Goh Miow Ying as the airline’s new Head of Marketing. The appointment is effective 15 December 2016. Schrene brings to the organization more than 15 years in regional marketing and digital experience in various industries including aviation, telecommunications and
(marketingmagazine.com.my)– International sports media rights company, MP & Silva, has renewed its partnership with Badminton Asia, also known as the Badminton Asia Confederation. Both parties have signed a four-year extension which grants MP & Silva the rights to distribute Badminton Asia’s worldwide media rights for its full calendar of
(marketingmagazine.com.my) – By: Malati Siniah In a blink of an eye, another year has gone by and we have 26 more days to go till we usher in the New Year. Counting down to 2017 we are highlighting the top trends marketers should look out for in 2017, based
Follow Us
