(marketingmagazine.com.my)– By: Malati Siniah Richard WH Liew steps up as IBM Malaysia’s newly appointed Marketing Director. He replaces Eric Wong who has moved up to a regional role as IBM ASEAN’s marketing segment leader. He will be reporting to Chong Chye Neo, Managing Director of IBM Malaysia. Richard is tasked
(marketingmagazine.com.my)– Back on BFM’s Marketing Mojo, Malati Siniah MARKETING’s Chief Content Officer stopped by the station to discuss how local SME’s were playing the marketing game, the upcoming Product of the Year Malaysia Awards and the top pick’s from this Year’s Gunn Report. During the 1.30pm timeslot, Malati took
(marketingmagazine.com.my)– Malaysia witnessed sluggish online recruitment across most of 2016, and this slow hiring intent is likely to roll over into 2017. According to a round-up of online hiring insights from the Monster Employment Index (MEI) in Malaysia, 2016 closed off with a -5% year-on-year decline in December. The monthly
(marketingmagazine.com.my)- By: Malati Siniah Popular bubble tea brand Chatime has been in the papers for the past week due to the dispute between its Taiwanese franchisor, La Kaffa International Co Ltd and its local franchisee for Malaysia, Loob Holding. Airing out the dispute between the two companies La Kaffa announced
(marketingmagazine.com.my)– By: Malati Siniah Checking into AirAsia’s brand new office – Picture credit: AirAsia This week we visited AirAsia’s brand new office, located roughly 10 minutes away from KLIA2. The 18,000sqm office space is home to over 2,000 of AirAsia’s staff or better known as Allstars. The company announced its
(marketingmagazine.com.my) – In a move to progress towards having a credible single currency for TV audience measurement, the Media Specialists Association (MSA) announced today that the Joint Industry Committee (JIC), currently led by the MSA, will be incorporated as a registered company. All current JIC members, including representatives from
(marketingmagazine.com.my) –- Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to global marketing intelligence service, Warc. VR, which immerses consumers in a 360-degree digital environment, most commonly experienced via a headset, and AR, the
(marketingmagazine.com.my) – McCann Worldgroup hosted a wedding last week, which took place at 35,000 feet, for their client, Cathay Pacific. This was the culmination of ‘Marriage in the Air’, a campaign designed to symbolise the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon. Last year, the campaign
(marketingmagazine.com.my) – As we bid goodbye to 2016 let’s take a walk down memory lane by reading some of our website’s most read articles of the year. From scandals to account shifts it’s been an exciting year and we look forward to bringing you nothing but the best industry
(Marketingmagazine.com.my) – By: Malati Siniah Wrapping up the list we started yesterday here is Pt.2 of what our local industry leaders had to say to Santa. Stuart Ramalingam who was appointed as Vice President of DSA and Head of Dentsu Sports Malaysia (DSM) wish for his agency’s growth coupled with
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