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Marketing

Shaz to take on Group CEO role at TM

 Celcom’s numero uno, Dato’ Sri Shazalli Ramly has been appointed Telekom Malaysia Bhd’s (TM) Group CEO and Managing Director. Since September last year, Shazalli has been Axiata Group Bhd’s Executive Vice President and Regional CEO. He transformed the company in 2005 into a formidable player recording more than 30 consecutive quarters of

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Malaysia Retail Industry Report

By Tan Hai Hsin, Retail Group Malaysia For this report, Members of Malaysia Retailers Association (MRA) were interviewed on their retail sales performances for the last part of 2016 till March 2017. 2016 Q4 Overview For the fourth quarter of 2016, Malaysia retail industry suffered another sharp drop in retail

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Did you know there are only 300 Data Scientists in Malaysia?

INTI International University & Colleges recently hosted a panel discussion with its industry partners from IBM Corporation, MDEC, and JobStreet to address the employment gaps and opportunities in the age of data analytics. The panel included. Amy Hirst, Director, Power, z Systems, and Storage WW Technical Training, IBM Corporation;. Gopi

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May Ling is On for Yangon!

  Chan May Ling, Head of Marketing Services at Digi Telecommunications, is moving to Telenor Myanmar as Vice President & Head of Brand starting March 15 in Yangon.  Myanmar Post and Telecommunications (MPT) is the main mobile player with Qatar’s Ooredoo and Norway’s Telenor. In April last year, Vietnamese military-owned

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The top 5 complaints by Malaysian consumers in 2016

(marketingmagazine.com.my)– The Communications and Multimedia Consumer Forum of Malaysia (CFM) recorded complaints on both Communications and Multimedia services with 7,556 valid complaints and 2,385 general enquiries received in 2016. Out of the total valid complaints received, CFM managed to resolve 99% while the remaining 1%is still under investigation. The total

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Malaysia records the lowest consumer confidence index in SEA

  (marketingmagazine.com.my) – The Malaysian consumer confidence ended 2016 on a gloomy note as the index dipped five points from third quarter to 84 percentage points (pp), according to the latest Nielsen Global Survey of Consumer Confidence and Spending released today by Nielsen. Chart 1: Nielsen Consumer Confidence Index –

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Bryan Loo officially launches his new tea brand

(marketingmagazine.com.my) – By: Malati Siniah   The New Year started on a rocky note for Malaysian entrepreneur Bryan Loo. The famous bubble tea brand, Chatime, which he brought into Malaysia over six years ago was taken away from him. Due to dispute its Taiwanese franchisor, La Kaffa International Co Ltd, the

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Insights from Warc’s latest marketing report

  (marketingmagazine.com.my) – Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA’s biennial competition celebrating advertising that has demonstrated a clear return on investment. Catherine Driscoll, Content Development Manager at Warc,

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Mediabrands relaunches its mobile & tech agency

(marketingmagazine.com.my) – By: Malati Siniah IPG Mediabrands the global media arm of Interpublic Group announced the relaunch Ingenuity to Ansible, a mobile and technology agency. Ingenuity was launched in the local market in 2015 and with the relaunch of Ansible in the Malaysian market, the agency will now be provided

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How can traditional media survive the digital onslaught?

(marketingmagazine.com.my) – By: Srikanth Ramachandran According to global management consultants McKinsey & Company, spending on newspaper advertising is expected to fall at a compounded annual rate of 0.6% worldwide by 2019. The share of ads in newspapers will shrink by more than half over the next decade to 10.1%. Business

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