DRB-HICOM Berhad (DRB-HICOM) has reached an agreement with China-based Zhejiang Geely Holding Group (Geely Holding) for the Chinese car group to acquire 49.9% equity in PROTON Holdings Berhad. DRB-HICOM currently owns 100% of the manufacturer of the first national car. The two parties signed the agreement in Putrajaya today,
Product of the Year Awards 2017 Date: 16th June (Friday) Time: 5.00 pm Venue: Auditorium, Sime Darby Convention Center Website: http://productoftheyear.com.my/
The giveaway certainly created buzz for the brand
AirAsia hosts its First Ever Santan Food Festival, the largest inflight food tasting event in Asia, featuring meals from across the region. The event showcased its infight meals which the brand recently branded to ‘Santan’ hot meals. Attendees had a chance to try AirAsia’s hot meals from across its
Envictus Food Service Sdn Bhd – the operator of the Texas Chicken restaurants in Malaysia –has renewed its beverage partnership agreement with Coca-Cola Malaysia for another five years to December 2021 after the previous three-year agreement ended. “We are proud to have our Coca-Cola beverages served alongside Texas Chicken’s menu
While the global advertising industry is facing turbulence and uncertainties, along with constant industry debate on the future role of brand and ad agencies, LAB has been working hard behind the scenes in creating an eco-system that caters to the requirements of the new age economy. LAB, The Boutique Consulting
Taylor’s University worked with BBDO Malaysia to blur the lines between culinary and technology for its latest enrolment campaign hosted at the university’s Lakeside Campus. It was the first on-ground event to bring to life Taylor’s new branding, “More Than Just Education”—showcasing how the institution provides added value to students
April is an important month for all of us at MARKETING magazine. Having been in the market for 20 years, all of this month we will be sharing some of the key highlights from our past issues. From images of the key leaders on our cover 20 years ago
iCar Asia Limited announced the appointment of Jonathan Adams (pictured) as Chief Marketing Officer, effective immediately. Jonathan will be replacing Harry Antarakis, who has left the business. Jonathan brings over 23 years of experience in building brands, digital classifieds and marketing in the ASEAN region. He was most recently responsible
AIA Bhd. has made three key appointments to its Executive Committee to further strengthen its Technology, Marketing and Human Resources divisions. On 1 March 2017, the life insurer announced that it had appointed Thomas Wong as its Chief Human Resources Officer, Eric Chang (picture) as Chief Marketing Officer,
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