Our website has covered many Raya videos as Breaking News over the past week, about 10 or so… So we thought it was time we did one of our own for you. Can? Enjoy, and stay precious to all of us at MARKETING magazine… 31 SENIOR MARKETERS. 54
Recently, 25 products voted by 2,000 consumers, were announced as Product of the Year Malaysia (POY) winners in their respective categories at a glitzy ceremony at the Sime Darby Convention Centre. “The winners were decided from the results of a consumer research study by Nielsen Malaysia. This was done after
Just in time for the Ramadan and Raya season, Google has made it easier than ever for Malaysians to shop for products online, by launching Google Shopping Ads. The ads show in Search results alongside standard text ads and include product images and other useful product information generated by
It has been a full decade since the launch of the first iPhone, and it’s easy to forget that life used to be simple for smartphone manufacturers. Around the same time each year, consumers would wait fervently for the launch of the latest new gizmo. There was plenty of
Most customer service training courses teach the importance of “doing the little extra things” to create a happy customer. This article focuses on the other end of the scale – getting the basics right to avoid customers losing trust and confidence in your company.Let me share a simple story
Asian marketers are becoming more strategic about the content they’re producing, according to 3Degrees’ Content Marketing in Asia survey. In 2016, twice as many companies have developed a documented content strategy compared to the year before, while only 27% of companies do not have any content strategy. 71% of
Next Friday (16th June) we will be celebrating the spectacular wins by Malaysia’s top retail brands at our Product of the Year (POY) awards night. Leading brands, both local and international, fought to win the hearts of our 2,000 consumers who voted. In the end, 25 brands
By: Malati Siniah Surprised by our new look? After close to 10 years MARKETING unveils a fresh new look for our online readers. The new website also marks our direction to focus more on visually driven content to give our readers an interactive reading experience on our website. As
Chinese visitors holidaying at Resorts World Genting can now enjoy cashless payment with the introduction of Alipay at Resorts World Genting today. This collaboration with CIMB Bank Berhad marks the resort as the first hospitality merchant to introduce Alipay in Malaysia. “We have enjoyed a meaningful working relationship with CIMB
By: Bill McMurray, Managing Director, Asia Pacific and Japan, Qualtrics Customer expectations are constantly shifting. According to a PwC’s Total Retail 2016 report, consumers have significantly different expectations across, for instance, in-store environment, payment methods, delivery, and returns options. These shifting patterns of expectations mean that businesses should anticipate and
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