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ARCHIVE

Marketing

Sani days for RHB Bank.

Marketing and branding veteran Abdul Sani Abdul Murad joins RHB Bank as Group Chief Marketing Officer effective Monday, July 24.  Sani, who was Head of Marketing at HSBC Malaysia where he led the marketing mandate for HSBC, HSBC Amanah and HSBC Amanah Takaful for more than nine years, was instrumental

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This daring lady is now the oldest person to drive a Renault F1 Car

F1 is typically viewed as a male dominated sport with mostly a younger fan base. Aiming to break these stereotypes Renault UK together with Publicis London created a 3-minute 40-second film titled “The Ultimate Test Drive” as part of its integrated campaign to support 79-year-old female rally driver Rosemary Smith

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FROM MAXIS TO DIGI

After three and a half years as Head of Marketing Communications at Maxis, Bernard Lee is joining Digi next month. He earlier spent five years as Business Director at DDB Singapore, after seven years at Naga DDB. Bernard replaces Chan May Ling who was Head of Marketing Services at Digi

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APPIES MALAYSIA – The Video

APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out to the most effective campaigns in Malaysia. Watch now…   BEST OF GLOBAL DIGITAL MARKETING Conference 2017 For the seventh year running, we are bringing back the famous Best

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SPH FALLS

Asia’s leading media organisation, main board-listed Singapore Press Holdings (SPH),  has been downgraded by DBS Group Research to “fully valued”, from “hold” previously, and cutting its target price by 60 cents to $2.79. This come after SPH saw earnings tumble 45.2% to $28.9 million in for the third quarter ended

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This is not AirAsia!

This is a case of imitation is not the best form of flattery. AirAsia has announced that Azeri Asia TV by Azeri Asia Holdings (M) Sdn Bhd is not part of or affiliated with AirAsia Berhad. AirAsia has never authorised Azeri Asia to use AirAsia’s corporate identity, and any of

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Customer service tip: Just be nice

I first heard the phrase “Just Be Nice” when I read a book by Robin Sharma. These 3 simple words, shortened to three letters – JBN – have stuck with me ever since. And that was some years ago! I have just experienced a customer service person who embodied the

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A unique partnership between Celcom and Grab

Axiata Berhad announced today its partnership with the digital ride-hailing service, Grab – Southeast Asia’s leading ride-hailing service. The partnership will provide Celcom customers being GrabCar customers and Grab car driver-partners nationwide with special benefits in the coming months. All Celcom customers on its Lightning Fast 4G LTE network will

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