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Marketing

AirAsia puts nine Allstars on the front cover of travel 3Sixty°

Nine vibrant personalities from AirAsia’s army of Allstars grace the cover of the low-cost carrier’s inflight magazine travel 3Sixty° for its August issue to mark the 9th time the airline has been awarded the Skytrax Award.  Unveiled by Datuk Kamarudin Meranun, publisher of the award winning magazine, Executive Chairman of

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Burger Wars: Who made it better?

MyBurgerLab’s latest creation via: Twitter   Once again the Nasi Lemak finds itself in a crossborder debate, just this time, it’s also stuck between two buns…of the breaded kind. Following the release of Singapore McDonald’s Nasi Lemak Burger in conjunction with its National Day on August 9, Malaysian burger joint

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Nuffnang founder Tim Tiah launches new venture

Say hello to Colony — the newest entrant into the booming local co-working space scene. The newcomer is the brainchild of Nuffnang founder Tim Tiah and popular blogger Audrey Ooi of fourfeetnine.com. At first thought, Colony may give you the impression of being another stylistically and fashionable venue to get

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#MYBGDM2017 SPOTLIGHT: Giving road safety an innocent child-like twist

Back in its 7th year ‘The Best of Global Digital Marketing’ (#MYBGDM2017) will highlight the best content marketing strategies across the globe this August 14th at Sime Darby Convention Centre.  As a taste of what’s to come, content marketing veteran Hando Sinisalu, reputable marketing journalist, researcher and founder and CEO

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Campaign leaves print legacy after four decades

Campaign Asia-Pacific will pull the shutters on its print publication with its final issue out in August. The move comes as part of its decision to embrace a ‘digital-only model’. Earlier the Haymarket-owned magazine announced intentions of scaling back its print circulation from weekly to monthly beginning September. “Through our

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I’M SORRY. I CAN’T. DON’T HATE ME.

I’m at the point where I think I have to break up with advertising I really don’t want to. I’ve really enjoyed what we had.  It was great and we used to have a really good time.  I like ideas. You liked ideas.  I like brands. You liked brands.  We

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An insight into the listening habits of Malaysians

From GfK’s most recent Radio Audience Measurement report, it’s quite apparent that video has not in fact killed the radio star — not in Malaysia at least. In their press statement, GfK stated that findings from the first wave of the Radio Audience Measurement 2017 conducted by GfK in partnership

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IGD predicts a 3.5% growth for Asian big box retailers

Malls, malls everywhere and according to the IGD — a charity geared at developing initiatives to assist the ever growing food and grocery industry — Asian big box retailers are expected to grow, on average by 3.5% a year between 2016 to 2021. The projection is encouraging but a little

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