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ARCHIVE

Marketing

Scoot takes flight in Malaysia with a new ‘Scootitude’

Scoot the low-cost, medium—to-long-haul airline under Singapore Airlines Group is geared up to bring a brand new ‘Scootitude’ to its service via its most recent brand enhancement. And no, we didn’t make ‘scootitude’ up. In a press release announcing the airlines latest Malaysian destinations of Kuching and Kuantan, Scoot CEO

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TM inks a new partnership with Netflix

Telekom Malaysia customers can soon enjoy a wide variety of Netflix’s award-winning original TV shows, movies and documentaries thanks to a newly inked partnership between the two platforms.  Come October 2017, TM customers who subscribe to the service will become Netflix members and  have access to unlimited viewing of content. 

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Singaporean sushi joint asks patrons to curse them by accident.

Singaporean DIY Sushi restaurant Maki-san recently launched a speciality sushi roll to commemorate Singapore’s national day today. Their description of the roll is already making us drool — with “an abundant mix of chicken” amongst other things packed into it.  There’s just one tiny detail: they named it Maki Kita.

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Mamee-Double Decker sets Duck Noodle imposter straight

The original fake image which was spread on social media and messaging apps In the advent of ‘fake news’, brands are becoming more and more susceptible to ‘online attacks’ through the use of doctored images and falsified facts.  Recently, local household snack name Mamee was caught in an incident which

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The Sounds of Travelling Well

McCann Worldgroup Malaysia and Hong Kong have collaborated with Cathay Pacific and Cathay Dragon — which was recently launched in Malaysia — to create an innovative music piece, “The Sounds of Travelling Well” in their latest campaign, slated to run this month. “The Sounds of Travelling Well” was composed from

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MNI prepares to wind up legacy

In another blow to the local print industry, Malaysian Newsprint Industries Sdn Bhd (MNI), a regional paper manufacturer and supplier has begun its winding-up proceedings.  MNI is partly owned by The New Straits Times Press (M) Bhd (NSTP) and Hong Leong Industries Bhd (HLI). Incorporated on Aug 4, 1976, MNI

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I have never interviewed my boss before!

By: Malati Siniah You see the new normal for our boss, and us, is him working remotely because he spends hours in waiting rooms. But it is still very effective; he does not miss a single beat… Our office in TTDI is usually a revolving door of people from journalists

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The RapidKL passenger that went viral!

RapidKL has gone live with a campaign to promote social etiquette featuring an unassuming character as its face.  In a string of timely events, the public transport system by Prasarana Malaysia mobilised its campaign to curb vandalism and wrongdoings and encourage courtesy using a photo of Annabelle — possessed doll

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