ARCHIVE

ARCHIVE

Marketing

WONDA Coffee lets you rev the NPE for free

Ever wanted to use your coffee can to drive through a toll booth for free? Well now you can, for a limited period at least.  In another innovative first, Etika Sdn Bhd has launched a campaign as part of its International Wonda Coffee Day (IWCD) celebrations which lets anyone use

Read More

AIG Malaysia makes a landmark deal to sell its premiums on Lazada

Leading e-commerce platform, Lazada Malaysia, today announced a partnership with AIG Malaysia, subsidiary of American International Group, to provide a more convenient, accessible, and seamless purchase of insurance for Malaysians on its platform. Customers who shop on Lazada Malaysia are now able to shop for the ‘freestanding’ AIG shopfront to

Read More

Another step forward for the local gaming industry

Media Prima Digital (MPD) has partnered with Malaysia Digital Economy Corporation (MDEC) to give the local video games industry a much-needed boost on all fronts. Signed between Rafiq Razali, CEO of Media Prima Digital and Dato’ Ng Wan Peng, COO of MDEC ― with Datuk Kamal Khalid, Group Managing Director,

Read More

Malaysian health and wellness platform goes content-centric

Malaysia-based health and wellness platform PurelyB is diving into the content-only game with a subscription model in tow.  PurelyB, who is co-owned by former Astro assistant vice-president of digital marketing Jesrina Arsha apart, used to also be a marketplace for people to buy health goods and services.  The two-year-old startup

Read More

LarfargeHolcim Group gets new leader for SEA and China branding

Lafarge Malaysia Berhad (Lafarge) gets a new face to head its branding for Southeast Asia and China for the LafargeHolcim Group in the form of Shirley Low, former VP of Marketing for Lafarge Malaysia. In her new capacity which took effect from August 1, Shirley will be responsible for supporting

Read More

Changes at GroupM Malaysia- Girish Menon to take on a new APAC role

Come October 2017, recently launched unit of GroupM, [m]PLATFORM APAC will have Girish Menon at the helm as its Vice President of Client Development for the Asia-Pacific region.  In a press statement by parent company to WPP agencies Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, the new unit under GroupM

Read More

Disney cuts Netflix, goes direct to viewers

Just when you thought there was no stopping Netflix, a curveball gets thrown their way — and this time, Disney is making the toss.  In what’s been deemed as “one of the boldest moves by an entertainment company to address the changing media landscape” by the LA Times, Disney will

Read More