Ayam Brand has been recognised as a leader by the World Wide Fund for Nature (WWF) in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for usage of certified sustainable palm oil. The Scorecard assessed the buying and sourcing of palm oil by 47 local companies, manufacturers and
We speak to Shiv Sahgal, Marketing Director of Unilever Malaysia, about disruption, shopper behavior, opportunities for Malaysian marketers, missing the bus and more… What excites you about the Malaysian marketing scene? The Malaysian market is a great training ground and is very unique in South East Asia. It can be
Nielsen Malaysia is pleased to announce the appointment of Raphael Pereda as Managing Director with effect from 1 October 2017, succeeding Richard Hall. In his new role, Pereda reports to Patrick Dodd, President of Nielsen Growth Markets Group. Prior to this appointment, Pereda has spent the past several years in
Shopper360 has held its 4th instalment of their Shopper Marketing Series. The event took place on Thursday 7th September at the shopper360 head office. It was a full house event attended by valued clients, retailers and business partners. There were three Shopper Marketing related topics presented as well as two
AirAsia, unveiled its very first Freedom Flyer Programme aimed at making it easier, faster and better for loyal guests to earn AirAsia BIG Points. The overhauled loyalty programme, powered by AirAsia BIG Loyalty, is based on a unique membership status system determined by how often guests fly – the more
Nestlé S.A. has recently kicked off its 2018 Creating Shared Value (CSV) Prize, seeking out winning initiatives from across the globe. The Nestlé CSV Prize offers all social and commercial enterprises, as well as non-governmental organisations (NGOs) prizes totalling RM2.2 million (CHF 500,000) for innovative business initiatives that address challenges
There is nothing ordinary about Rocketfuel Entertainment, from the titles on their name cards to the company’s mission statement. MARKETING spoke to Rocketfuel’s new Admiral, a veteran in the entertainment scene, Moots, who has worn multiple hats from radio announcer, digital strategist to becoming the lead vocalist for South East
In line with the National Day and Malaysia Day celebrations KFC cheekily illustrates budding relationships between strangers of polar opposites over a bucket of KFC. The thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love
Title: Malaysian CMO Conference 2017 Date: 16th October 2017 Venue: Sime Darby Convention Centre Time: 8.30am – 5.30pm Book your seats early! Call Amira on 03-77262588 or [email protected] http://www.marketingmagazine.com.my/cmo2017/
As the world of connected consumers grows, brands face a more challenging, complex environment today, according to the Tetra Pak Index 2017. In Asia Pacific –now home to more than half the world’s internet users and 54% of the world’s social media users, winning over today’s well informed and empowered
Follow Us
