They say time and tide wait for no man. Time is a precious resource which is stretched thin for many working adults due to the barrage of deadlines faced daily. So how do we maximise the time at hand? How can we remove unnecessary time wasters and tackle the task
By Andrew Ong Since the early days of the internet and social media, fake news has been rampant, often slandering companies, brands and public figures. Often, the fake news goes viral because members of the public spread around unfounded news on the internet, either out of malice, self-interest or ignorance.
While cross-device campaigns offer better and more comprehensive results for advertisers than single channel campaigns, their implementation and optimization can also take up more of a campaign manager’s time if not executed efficiently. Here are five tips for running successful and headache-free cross-device campaigns: 1. Target faces, not places.
Data is the new currency of marketing, and recent data breaches are alarming to say the least. In a shocking development, the Malaysian Communications and Multimedia Commission (MCMC) has ordered Lowyat.net to remove a report where the technology portal says is one of the country’s biggest data breaches in Malaysia
Here’s a picture of Tan Sri arriving at his new Limkokwing University Sierra Leone campus in Freetown last week… We were inundated with pictures of this billboard from readers featuring an ad by Tan Sri Dato’ Sri Paduka Dr Lim Kok Wing, one of Asia’s best-known communications strategists and the
Sulin Lau, Head of Marketing Services at Maxis is leaving to join Facebook Regional as Head of Agency and will be based out of Singapore by year end. Tai Kam Leong (picture), currently Head of Home at Maxis, will take over her role with an expanded portfolio to lead business
Hey, here’s your chance to earn full bragging rights! Imagine going for an event where all the stars gather, it would be like a selfie-wefie fiesta. Rocketfuel Entertainment is now ready to deliver star appeal for brands to propel with celebrity status. As they told us, “You could get a
This month our cover has another spin to it with AR. Apart from great content inside, there has been plenty going on in the market these past few months – companies merging, magazine titles closing down and new companies being formed. While no industry can escape from challenging times, it
To the naysayers predicting the death of email marketing, Mellissa Lee, Head of GetResponse Malaysia says the platfrom is very much alive and kicking especially in today’s high paced working enviroment. “Its all about looking at why you are sending out a particular message and understanding your user. Some may
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