In a report released by WARC that outlines how Coca-Cola’s sugar free product faced an uphill battle in Singapore and Malaysia, it reveals the company’s experiential marketing strategy to get Asia’s millennials fizzing again. Coca-Cola faced “big problems” with consumer perceptions of sugar free products in Malaysia and Singapore, where it sought
The story about the personal data of millions of Malaysians up for sale is not going away. One Keith Rozario has stepped up to the plate and set up a place, which is not connected to any server, for people to check: https://sayakenahack.com But before you do so, please read this: https://www.keithrozario.com/2017/11/sayakenahack-com.html Basically, anyone
The Unilever Future Leaders’ League (FLL) is a global business case competition, giving students a chance to create real impact with Unilever’s top brands. Each year, the best and brightest university students from all over the world join FLL, designing innovative solutions to real business challenges. In Malaysia recently, students
Personal details of tens of millions of Malaysians obtained from a 2014 data breach have likely been available for sale for a long time, according to the founder of an online portal who revealed the massive data breach this week. It was investigating an alleged attempt to sell the data
Shell celebrating their victory for bagging the Putra Brand of the Year 2017. For the eighth consecutive year, more than 6,000 people participated in a nationwide independent consumer poll to vote for their favourite brands — and the big winners from across 24 categories cheered to celebrate the winners at
The online advertising industry is a preposterous train wreck that must be changed, says Bob Hoffman, a former advertising executive. It’s a model that has only been around for a couple decades, but already questions are being raised over its effectiveness and legitimacy, while public frustration continues to rise. Bob
Much loved marketing and events maestro Joe Ghazzal passed away a few days ago after a short battle with illness in recent years. Joe is remembered as the Godfather of events and his reputation is global. He always followed his vision and dreams, and was a great source of inspiration
We receive a lot of junk mail everyday, but this gem got us thinking, and wanted to share with readers…. This experiment was inspired by the Quora question “Is it possible to find profitable products on Alibaba?” Dave Hamrick (no relation to Ham) has been an Amazon seller for three
Those of you with kids ages of 4-10 may be familiar with a little pink pig called Peppa. This popular British cartoon series which captures the daily adventures of Peppa Pig was dragged into the issue of unsafe content when people began discovering versions of the cartoon on YouTube which
Malaysian-based Rocketfuel Entertainment is poised to power the Influencer Marketing space with its star-studded line-up of talent, energised by a dynamic approach to talent management and talent-driven digital content. “Today the approach to influencer marketing is fragmented. We aim to inject a more cohesive and holistic approach that is missing
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