ARCHIVE

ARCHIVE

Marketing

P&G’s bid to tap millennials via innovative app

Heon Theng Hsiang, Associate Brand Manager, acting Head of Media, Procter & Gamble Malaysia, delivering a speech during the app’s launch. P&G Gillette is investing RM 2.4 million in its campaign, ‘First Real Job & Ideas program,’ by adopting digital innovation to reach out to the millennials in Malaysia. This

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Not all about pricing, promo codes, discounts says GoCar

Traditional car rental companies seem like clear choices to start carsharing companies, and Malaysia is no exception. In fact, automotive brands are also getting into the picture, as Audi launches its on-demand rental service in Hong Kong last week. The service, which enables clients to order practically any type of

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Ampersand to bring money to Malaysian Football

From left: Sivanathan Krishnan, CEO of Trapper Media Group, Ampersand Sports Chairman Tan Sri Vincent Lee, Football Malaysia LLP (FMLLP) head, Major General Tunku Ismail Sultan Ibrahim after signing the MoU at Johor Baru. In one of the huge wins for Ampersand Sports Sdn Bhd and a very forward-looking sports

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AirAsia corrects Bung Moktar

In response to statements made by Member of Parliament Bung Moktar Radin in Parliament recently, Aireen Omar, CEO of AirAsia Berhad, said, “The claim by the MP that a one-way flight on that route costs RM2,000 is completely untrue. The average one-way fare for AirAsia flights between Kuala Lumpur and

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Annemarieke now General Manager of Unilever Malaysia & Singapore

Longtime Unileverian Annemarieke De Haan (picture) has filled the newly created position of General Manager for Malaysia and Singapore. She was previously Vice-President for Home & Personal Care at Unilever Indonesia and has served the company for more than 17 years in various roles across many categories including Hair Care,

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Do consumers prefer global brands?

The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment towards products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey findings have pointed to a relatively balanced view across global and local brands in recent years, the latest results show consumer preference

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Marketing to the Machines: Why Algorithms Are Our Destiny

For the second year in a row, We Are Social had the privilege of presenting at Vivid Sydney this year. Already one of the world’s leading festivals, Vivid is a bit like SXSW: an amalgam of inspiring people, creative work, and fresh ideas across a variety of themes and topics. For our 2017 keynote, I

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UPDATE: Profound comment on leaked data

Ms Mah Kam Lin, Group Data Scientist at Maybank has weighed in on our recent article on the data breach in Malaysia….. She adds, “Cash might be king, but data is the ultimate emperor. Time and again we preach integrity and maturity in handling data, but we are mostly undermined

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Top “nation brand” is Germany

In the wake of a substantial drop in global perception of the USA, Germany retakes the top ranking in the latest Anholt-GfK Nation Brands Index (NBI) study, while France climbs to second place. The UK has regained the ground it lost last year after the Brexit vote to hold onto

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