Marketing had a trailblazing year, wishes to thank its readers As we say our adieus to 2017, and preen ourselves to welcome the spanking new 2018, we at MARKETING magazine, Malaysia are poised for a flight. And this flight is one that will land us in a bolder, innovative and
Called ‘Differences Aside,’ the series premieres on 22nd Dec, on YouTube, Facebook A new short web series is set on a mission to make the world a better place by advocating the message of putting our differences aside. The web series, aptly named “Differences Aside”, is the brainchild of a
Consumer confidence trips by a point in Q3 in the country, says Nielsen Malaysia has ranked 32nd most confident country globally amidst 4 of her neighbours in South East Asia continuing to hold strong with retaining their top 10 spots globally. The Malaysian consumer confidence remain stable in the third
`Perils of Perception’ reveals gaps in the online audience’s understanding of global issues Ipsos’ latest `Perils of Perception’ survey highlights how wrong the online public across 38 countries are about key global issues in their country. In Asia Pacific, countries included in the survey were Singapore, China, Hong Kong, South
Thousands of employees, retailers, suppliers to be impacted if boycott happens With a Malaysian party PEKIRA (Malaysian People’s Economic Party) coming out with a threat against companies linked with Israel doing business in Malaysia, and dragging in Coca Cola too, the beverage company has set out to put forth a
The top-of-mind topics, people, music, movies, series, gadgets and events of the year, searched on Google The top trending search in Google Malaysia, for 2017, is ‘BR1M,’ the government financial aid programme for low-income earners. Google recently released its annual `Malaysian Year in Search,’ which looks back at the past
Hear Asia’s brightest minds like Chris Jaques, Sulin Lau and others speak As we near the end of 2017, a remarkable year that found both marketers and agencies face to face with a dynamic ecosystem of digital life, MARKETING team brings you snapshots of what 2018 would look like. This
Though Petronas continues to dominate the #1 Most Valuable Malaysia Brand for 2017, it is Celcom in this top 100 list that has reached the winning goalpost. Celcom is named the strongest brand as a first timer with the only brand attaining triple-A brand rating replacing CIMB this year. CIMB
A Foodpanda survey reveals 62% of Malaysians believe the ‘first bite’ is the best moment of one’s food experience while 64% of people worldwide also support this notion. The survey was carried out to find what is the ultimate moment of that delicious food experience? Is it choosing food from a menu?
Rocketfuel Entertainment (team picture) is rewriting the way star appeal has become a true power marketing tool to win market share. Rocketfuel Entertainment’s Admiral, Moots, is himself a rock star and has worn multiple hats from radio announcer, digital strategist to becoming the lead vocalist for South East Asia’s most
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