Findings show that brand investment is SMEs greatest challenge BIZSPHERE Brand & Marketing Group released their latest findings from their survey showed that the high cost of brand investment is the top key internal and external challenges faced by SME’s. The SME online survey entitled “Maximising Brand Potential for Malaysian
Sue-Ann Lim talks about the three marketing trends that took a hit in 2017 The modern marketer must be constantly agile, quick on their feet adjusting to the constantly changing trends. 2017 was an innovative year for marketing. However, for every successful marketing trend, there are bound to be trends that
Malaysian Media Conference runs parody video Depends on who you ask. Has the country reached a new level of political maturity when so-called dictators can laugh at the notion of it? Well, going with the zeitgeist of the day, we put together a parody video which has been spoofed hundreds
Have a question for Malaysia’s prominent industry leaders? MARKETING gets them answered In the inaugural issue of the tabloid version of MARKETING, we had invited readers to ask their burning questions to prominent industry leaders. We have featured the answers in MARKETING magazine’s Questions & Answers section. Avinash Sahu,
Unreserved takes on Southeast Asia with Kassandra Kassim at the helm Malaysia-founded lifestyle magazine Unreserved will be relaunched across Southeast Asia after being bought by its brainchild Kassandra Kassim. With Editor-In-Chief Kassandra taking over the reins and a completely new team, Unreserved’s new look will be committed to independent journalism,
AdParlor tasked with Timberland’s social strategy and creative in Malaysia and Singapore American apparel brand Timberland has appointed AdParlor Asia Pacific to handle its social media account for Malaysia and Singapore. The Malaysian team of AdParlor will be undertaking the task of developing and executing the social strategy, creative content
Dheeraj Raina speaks on trends transforming Malaysian digital marketing 2018’s entrance comes with a shift in digital marketing. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience. In MARKETING’s first bimonthly
Ameen Amaendran as new Tune Talk CEO following Jason Lo’s mysterious disappearance into the future Tune Talk has just appointed Ameen Amaendran Abdullah as the company’s new Chief Executive Officer. The announcement done through a comical music video features Ameen, who is dressed semi-casually, strutting into Tune Talk’s office with
And it’s not about sandwich making It may be difficult for you to believe, but I am actually attending this workshop by Subhendu Mukherjee next Monday. Yes, in person, there for the whole day: listening, learning, taking notes. Why? Well, I attended his previous workshop on how Data can help
Chris Jaques explains why making the marketing shift is vital The old ways of marketing are no more. The reality is that marketing professionals who want to stay ahead of the game have to embrace the modern methods of marketing. “Anyone who believes that the old principles of marketing are
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