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ARCHIVE

Marketing

You are barking up the wrong tree

Marketing Magazine’s The Turbanned Stranger tells that “it’s okay to not be okay” Every dog owner knows this. A soon as you return home, be it a day or within 5 minutes, your dog will greet you like you’ve been gone for a long long time. The same cannot be said

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MMC 2018: Real Conversations, Real Disruptions.

M.Krishnamoorthy, Associate Professor, Xiamen University Malaysia, veteran freelance journalist, formerly with CNN, BBC, Al Jazeera and other international TV networks and publications attended the Malaysian Marketing Conference 2018. He came away impressed. He believes this conference will be the talk of the town for years to come as a trendsetter

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We don't need no sugar daddy

Mindvalley’s founder Vishen Lakhiani tells MARKETING magazine his thoughts on the MILO controversy Malaysia’s favourite beverage has stirred up quite a fiasco recently. MARKETING magazine goes straight to Vishen Lakhiani, founder, and CEO of education technology company Mindvalley, the man behind it all to uncover the truth. For those who

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Mydin: Malaysians are poorer despite strong economic growth

Managing Director of Mydin: How can a country grow when the hypermarket growth is negative?  Datuk Ameer Ali Mydin, Managing Director of Mydin has stated in an interview with radio station BFM that Malaysia is experiencing strong gross domestic product growth but people just don’t have enough money to spend on

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Nestlé stands its ground: 6% sugar content in Milo

 Nestlé continues to defend its brand: Milo only contains 6% sugar if recommended preparation is followed Milo’s manufacturer said the popular chocolate malt drink did not have excessive amounts of sugar after a video on Milo’s high sugar content went viral recently. On January 25, 2018, Vishen Lakhiani founder and CEO

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Alert: Creative skills least in demand

Study reveals creative skills is lowest in demand, strategic and critical thinking skills in demand  The Marketing Team of Tomorrow has released a study which revealed that creativity is to become the least in-demand industry skill this year as technical and strategic abilities take greater priority. The study surveyed more than 700

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P&G halves agency cost

Procter & Gamble to save  US$400m by slashing 50% of agencies One of the world’s biggest advertising spenders Procter & Gamble plans on reducing its ad budgets and cutting the number of agencies it works with by 50 percent, in efforts to save US$400million. Procter & Gamble’s Chief Financial Officer

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POS Malaysia appoints new CEO

Former airline executive Al-Ishsal Ishak appointed POS Malaysia’s new CEO Pos Malaysia Bhd has appointed Al-Ishsal Ishak as group chief executive officer (CEO) effective Feb 2, 2018. He will be replacing Datuk Mohd Shukrie Mohd Salleh who resigned in December 2017. “Pos Malaysia’s Board and Management have done a stellar

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Telekom Malaysia revamps its unifi service 

Telekom Malaysia gives its unifi service an overhaul Telecommunications giant Telekom Malaysia has introduced an overhaul of its unifi brand. This would mean the firm’s offerings in areas of home internet, WiFi, mobile cellular and over-the-top TV services will all carry the unifi name. The stable of products under the unifi umbrella will

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