Whether you are a brand manager in a FMCG company or retailer, creative agency or media practitioner– If you don’t win with shoppers, you don’t win. A simple way to kick off better understanding of our shoppers within your teams is to quite simply spend more time walking the aisles of a
Malkeet Singh is the Executive Director of Bloomingdale WorldWide Partners After graduation in 1979, I started working with a couple of multi-national and local agencies as a copywriter and was driven by an innate passion to some day team up and start my very own advertising business. I teamed up
George Aveling is Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders, an organisational leader, writer and a well-respected consultant. Last week, we learned from the sandwich store Pret a Manger that building company brands is
Waze out of traffic and straight ahead to Petron We’ve all been there. Either stuck in traffic with a low fuel tank, a full bladder or screaming children. Need a break from all that? Waze and Petron have come up with a solution that will help drivers navigate their way out of
‘Facebook is for old people’. ‘Facebook isn’t cool anymore’. ‘Facebook is boring’ James Gaubert is the Head of Digital & Social of Ogilvy & Mather, Kuala Lumpur Not my words, but the words of every single social media exec I have interviewed over the past couple of weeks. Finding digital
More than 30 international experts to make a big entrance on 21 March The Hong Kong Trade Development Council will be launching the inaugural MarketingPulse conference on 21 March. The conference which features more than 30 international experts in marketing, media, advertising and brand management, will examine the latest marketing
KFC celebrates International Women’s Day with Claudia Sanders Society, IPG Mediabrands Malaysia’s creative content, and digital agency, alongside media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year’s International Women’s Day. Across various platforms and social media, instead of the well-known and beloved Colonel
Sneak peek into Branded Customer Experience workshop George Aveling is Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders, an organisational leader, writer and a well-respected consultant. Hailing from the land down under, this self-confessed durian
The Branded Customer Experience Workshop: The Missing Link George Aveling is the Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders. He is an organisational leader, a writer, and a respected consultant. Last year, Time Out
Grey, Initiative, UM, Mediacom, MullenLowe, LB… According to global consulting firm for marketers and agencies, R3 Worldwide, there was a hive of new biz wins during the month of January heralding market buzz over a normally quiet month. Grey Group Malaysia has clinched the creative and media business for consumer
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