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Marketing

APPIES speaker talks about why don’t more CMOs become CEOs?

Damien Cummings(pic) is a digital disrupter and change agent with over 20 years’ experience in marketing and digital transformation. He has been honored with “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, “Most Influential CMO 2015”, “Marketing Professional

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What will Samir Dixit be sharing at APPIES Malaysia 2018?

Samir Dixit believes marketers have not moved forward despite the change in the marketing the past few years With a global career spanning 19 years across brand, marketing, communications, consulting and financial Industry, Samir Dixit (pic) has a wealth of experience across global strategy, research, IP management, corporate communication, PR,

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PopDigital acquires Buzzkini.com and Salaam.tv

PopDigital takes on Malay language lifestyle sites PopDigital, the holding company behind The Cooler Lumpur Festival has announced the acquisition of two Malay language sites, Buzzkini.com and Salaam.tv. Both titles were previously managed by independent operators. PopDigital produces original creative content in all forms. It provides a full media and marketing service from

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What will Paul Stewart talk about at APPIES Malaysia 2018?

“Cut out the waste! It’s time to go beyond the truths of half-marketing,” Paul Stewart Paul is a thinker. Many have called him brilliant. In the mid-1990s Paul was ANZ Bank’s Chief Economist and became renowned for speaking about the implications of the Asian Financial Crisis for New Zealand. Paul

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Marketing Leadership Series: Shiv Sahgal

Marketing Leadership Series: Shiv Sahgal, Marketing Director Unilever Malaysia  Are you treating your customers like real life people? Or are your customers just a series of data sets moving through your sales funnel? Shiv believes that the key to engaging one’s customers is by starting treating customers as living, breathing

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Nestlé goes digital with Society again

Nestlé reappoints Society as their digital agency  Society, the creative and digital content agency within IPG Mediabrands Malaysia has been appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals. The appointment keeps Society on retainer for digital duties which includes digital strategy,

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Marketing Leadership Series: Timothy Johnson

Marketing Leadership Series: Timothy Johnson, Senior Vice President of Marketing, Product & Partnerships INTI International University & College Timothy believes that having a good team that is aligned with what the vision of the company is – which in his case is providing access to education is important. Without a

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Marketing Leadership Series: Jamshed Wadia

Marketing Leadership Series: Jamshed Wadia, Director, Digital Marketing and Media, Intel Asia Pacific and Japan  Jamshed Wadia, Director, Digital Marketing and Media, Intel Asia Pacific and Japan believes that that data is the way to go for 2018. Watch the video below to know what Jamshed Wadia has to say: – 24

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