ARCHIVE

ARCHIVE

Marketing

APPIES 2018 Winning Campaign: KFC’s Made for the Bold wins Gold

Naga DDB Tribal double downs with KFC for winning campaign Challenge KFC was facing a huge challenge – with new burger innovations constantly dominating Malaysian headlines, how does one make a comeback and especially with a product that wasn’t new to the consumers taste buds? Rolling out the Double Down

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OAAM pledges to build and promote a sustainable industry

Outdoor Advertising Association of Malaysia (OAAM) launches new logo in view of OAAM’s 25th anniversary  The OAAM 2018 Annual General Meeting (AGM) has taken place with additional spectacle as the group launches a new logo in view of the company’s 25th anniversary. The OAAM 2018 AGM was held at TPC

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IDEAS: The traditional Malay house story

The traditional Malay house is one of the best design ideas from our tanah air. It has existed for as long as anyone can remember and is one of the richest components of Malaysia’s cultural heritage. There are many thoughtful aspects to this beautiful houseform but for now, let’s focus

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Everyone’s Complain Department: The Messenger

The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days

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The hangover of GE 14

By the time you read this piece, the 14th Malaysian General Election will have been over and you will be back at work as usual or would have just finished enjoying a special two-day public holiday. As I can’t predict what the future is at the time of writing, I

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To be digital is to be human

I used to be bamboozled by the world of digital. The new language was scaring the pants off me. Digital disruption, IOT, AI, big data, sophisticated and mysterious algorithms, bots…and the list goes on. I was feeling well out of my comfort zone until… I realised that the heart of

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IDEAS: Nando’s topical campaign story

Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Nando’s. The brand that launched a thousand conversations on Facebook, commenting on everything from competitors, celebrities, sporting events, elections, internet trolls, tv shows

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IDEAS: Nando’s topical campaign story

Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Nando’s. The brand that launched a thousand conversations on Facebook, commenting on everything from competitors, celebrities, sporting events, elections, internet trolls, tv shows

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foodpanda launches 24-hour delivery in conjunction with 6th anniversary

foodpanda now offers 24-hour delivery! foodpanda, the on-demand international food delivery service, celebrated turning six in Malaysia with some very big announcements. In conjunction with turning six, Sayantan Das, MD, foodpanda Malaysia talked about the evolution of the brand, the positive changes it has had both restaurant partners and consumers as

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