WWF infiltrates Snapchat to spark heat in the Arctic WWF France hijacked Generation Z’s favourite social network, Snapchat to raise awareness among 15 to 25-year-olds on the impacts of global warming In conjunction with International Biological Diversity Day (22 May). Themed operation “Arctic Hotspot”, WWF France worked alongside agency Fred
New Zealand is tired of being left out from the world map Where in the world is New Zealand? Sure a couple of things come in mind, Lord of the Rings, kiwis, and their adorable looking, huggable sheep However, the country seems to be swallowed in world maps. There’s even
CTOS teams up with Astro to make the inconvenient truth more honest! OVERVIEW CTOS provides credit reporting and is widely used by financial institutions to determine an applicant’s creditworthiness. CTOS wanted to educate consumers on the benefits of understanding their own credit standing and empower them to manage their own
Over 25.6 million followed Media Prima’s news portals for GE14 coverage Media Prima Berhad garnered millions of internet users following the Group’s online news coverage throughout Malaysia’s 14th General Elections. According to Google Analytics, the election period between 6 April and 13 May saw the Group’s news portals which include
The days of us watching shows on television have ended, we’re all aware of that but it’s evolved beyond that from laptops to mobile screens. Small screen usage for long form consumption have shot up in popularity and are now the dominant medium. The Internet Users Survey (2017) shows that
Yee Hui Tsin to replace Aaron as Managing Director TBWA\Malaysia TBWA\Asia has announced that Aaron Cowie, chief executive officer of TBWA\Malaysia, will be leaving the agency in October. Aaron joined TBWA in 2006 as head of account management, he was named chief operating officer in 2007 and chief executive officer
The team at Rocketfuel Entertainment has been hitting the ground ever since their launch late last year. Their claim to fame is they nurture, nourish and align stars so they make commercial sense for brands in the marketplace. They also work closely with clients to design the creative execution of
Cannes Lions announces 413 Jury Members Cannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, including for the first time representatives from
Directors Think Tank director Rajay Singh has again worked with PETRONAS and McCanns Malaysia. PETRONAS, McCann Malaysia and Directors Think Tank Malaysia recently created the brand’s global film – a visually striking perspective of the life of a lubricant engineer, told in 75 seconds. The spot was shot in the
APPIES Malaysia 2018 was the biggest APPIES Malaysia Marketing Festival held so far. Held on April 16 and 17, the two whole days was filled with live presentations and rigorous judging by an impressive panel of experienced judges. The experience was peppered by some amazing keynote speakers over both days.
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