Malaysia won the Grand Prix at the Cannes International Festival of Creativity in 2004; this means we were credited for creating the best advertising campaign in the world! The subsequent year we won the most number of metal awards in Asia, and the Jalur Gemilang flew gloriously at the mecca
Ipsos announces Arun Menon as Managing Director for Ipsos Malaysia. Ipsos, a global market research agency has announced that Arun Menon (pic) has been appointed as the Managing Director for Ipsos in Malaysia. This appointment is effective 1st June 2018. Arun will succeed current MD, Katharine Davis, who will be
Which brand would you be proud to work for? Facebook apparently. The social media giant has captured the hearts of Malaysians in YouGov’s latest survey. Huawei meanwhile claimed the Number 1 spot as the brand with the most improved reputation as an employer. YouGov, the international Internet-based market research and
Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign for Indonesia Directors Think Tank director Rajay Singh has just finished shooting the latest Tokopedia Ramadan cinema campaign. As one of the biggest e-commerce platforms in Indonesia, Tokopedia wanted to take this Ramadan as a chance to make in
On 9 May 2018, Malaysians voted for a change. Now, we hold our head up high as the world watch us make a change, one by one. The latest issue of MARKETING, issue 222 explores how social media played a crucial role in GE14, how Astro Awani brought Malaysians together
Ex-WPP Chief Executive makes a comeback with Derriston deal It’s barely been 2 months since Martin Sorrell’s exit from WPP. The ex-Chief Executive was under investigation after an allegation of personal misconduct. Now, 73-year old has staged his comeback by taking charge of a shell company, Derriston Capital. Martin has
MullenLowe Malaysia collaborates with Tesco Malaysia for Mother’s Day Everyone knows that food tastes best with a mother’s touch. Tesco Malaysia collaborates with MullenLowe Malaysia for Mother’s Day. The film titled ‘Rendang Siapa Tera’ tells a story of a cooking showdown between two sisters, each trying to prove who’s a
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Is Bak Kut Teh Chinese, Malaysian or Singaporean? In 2009, then Tourism Minister Ng Yen Yen famously declared that Bak Kut Teh is
Be Strategic Malaysia names Dan Iskandar Creative Strategist Dan will assume oversight of the entire creative content and influence programmes for clients, integrating both online and offline channels. Dan started his career as a copywriter at Grey and was most recently the National Marketing Manager for a Food and Beverage
Challenge Nippon Paint discovered that 88% of mothers are unaware that the wall is a medium that is capable of transmitting viruses and bacteria to young ones. Plus mothers are regularly bombarded with marketing communications from hundreds of brands. Nippon Paint launched the Child Wellness Range, Malaysia’s first paint range
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