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BBDO expands Heels of Steel initiative across Southeast Asia

Heels of Steel makes its journey across Southeast Asia Heels of Steel, a BBDO diversity initiative, was first launched in Malaysia in 2017. It is a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace. Given the importance of this initiative,

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Mak Cik Bawang makes her appearance in TM’s Raya ad

Telekom Malaysia collaborates with MullenLowe Malaysia encouraging Malaysians to stop ‘membawang’ this Raya  MullenLowe Malaysia has launched an online film for Telekom Malaysia Berhad in celebration of Hari Raya Aidilfitri, titled ‘Mak Long Bawang’. Inspired by a true story, the online film shows what young Malaysians are facing every year

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Job? Finding the negative in everything

Childhood obesity is no laughing matter. In Malaysia alone, more than 7% of children in Malaysia under five years of age have been identified as overweight. Studies by the Nutrition Society of Malaysia revealed that almost 30% of children and teenagers aged between 6 and 17 were either overweight or obese.

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Complaints handling – an untapped opportunity to build customer loyalty

George Aveling, Chief Executive Officer, TMI Malaysia, will be moderating a panel session at MARKETING’s Customer-driven Digital Transformation Conference on July 19th. In his session titled ‘Outside Looking In-  What are the significant changes in our word and the implications?’ George will speak to game changers in the areas of digital, customer

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IDEAS: The Malaysia Truly Global story

Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Malaysia has been making headlines lately. Assuming nothing major happens between the time of writing and publication of this article, our tanahair currently

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Jalan-jalan with Toyota this Raya

Toyota takes a drive this Hari Raya Japanese car manufacturer Toyota is encouraging Malaysian families to take a ‘jalan-jalan’ – a drive without a destination this Hari Raya The campaign is called ‘Jalan Cerita’, or storyline and was created by The Clan. The commercial begins with the main protagonist Afiq

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Avoid a “Raya” on the “Jalan Raya” with Waze!

Waze shares five “Balik Kampung” tips and traffic predictions for a safer, more efficient drive this Hari Raya Packed bags, check! “Balik Kampung” music playlist, check! Gifts for the family, check! “Duit raya” for the kids, check! Now, all that is left in your Hari Raya to-do list is your

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10 Rendang-liciously Popular Ramadan-Raya Advertisements!

As we edge closer and closer to the end of the holy month of Ramadan and welcome Hari Raya with open arms and stomachs, here is a list of popular Ramadan-Raya advertisements to whet your appetite! This is a list of popular advertisements on YouTube Malaysia to-date, in alphabetical order,

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AirAsia celebrates the determination and dreams of Malaysians

AirAsia launches 2 advertising campaigns this festive holiday AirAsia has launched two advertising campaigns in the month of May and June; one for Ramadhan with “AirAsia Ramadan 2018: Ikhlas” wishing Muslims a blessed Ramadan and the other to celebrate Kaamatan and Gawai Harvest Festivals in East Malaysia. AirAsia’s Ramadan video

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SNICKERS encourages Malaysians to make a difference this Ramadan

Local personalities take on Muslim workers’ shifts in SNICKERS Memahami campaign SNICKERS Malaysia continues to promote compassion and understanding among Malaysians through its 2nd ‘SNICKERS Memahami’ campaign this Ramadan. This year, the campaign saw the release of a SNICKERS short film, The Shift Switch on its official YouTube channel. The video

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