Enough cannot be said of our very own Ted Lim – Regional Chief Creative Officer of Dentsu Aegis Network (DAN) AsiaPacific. He is shining bright for the country based out of Singapore. An illustrious creative leader, he has been inducted into the Malaysian MC2 Advertising Hall of Fame and named
by Johan Ishak, CEO of Media Prima TV Networks Television is probably the most influential media ever created. Many would think the internet should get that credit but little do we realise the internet has only been made commercial over the last 3 decades, whereas TV has been around at
Dentsu One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks. As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for
We bring you insights from all corners of the marketing spectrum Digital transformation is not an easy topic which is why to tackle this one perspective is never enough. Which is why for MARKETING’s conference on Customer-Centric Digital Transformation (#DTCX19July) thought leaders from all corners of the marketing spectrum –
The Cannes Lions International Festival of Creativity has confirmed that a total of 32,372 entries have been received into this year’s awards. Entries have come from 90 countries and have been made into 26 Lions. Early analysis of the numbers provides revealing insights to the creative communications industry, particularly around
A total of RM 12,000 in cash to be won! The industry is buzzing with World Cup talk. And more…. We share some juicy bits overheard at bars and Mamak stalls frequented by industry players… “Is FCB waiting for Ronaldo before signing up for the MARKETING Games?” “IPG looks like
Ipsos conducted an online study in 27 countries to explore attitudes towards FIFA World Cup 2018 with almost 20,000 interviews. Here’s the Malaysian take… Brazil is Malaysians pick to win the FIFA World Cup in 2018 Malaysians believe that the Brazilian football team (25%) will win the final of the
The tradition of saving and spending wisely is lost in this age of heightened consumerism. Many of us grew up with our elder siblings’ hand-me-downs or much too often having to opt for cheaper alternatives for the things we want. Even today, many parents prefer to save every possible cent
Alibaba Group Opens Office in Malaysia Alibaba Group opened its national office in Malaysia today, marking a new chapter in the company’s deepening strategic cooperation with Malaysia, which is the first eWTP hub outside of China. Located in the heart of Kuala Lumpur at The Vertical Bangsar South, the new
Highlighting valiant humanitarian efforts across ASEAN Maybank has chosen to celebrate Hari Raya this year through its “MYStories Raya 2018” campaign dedicated to showcase the power of humanity across ASEAN. This campaign is an extension of Maybank’s “MYStories” introduced for the Merdeka celebrations last year which depicted the sacrifices of
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