Malaysia’s maverick cosmetics tycoon Datuk Seri Hasmiza Othman, or Datuk Seri Vida (DSV), has launched a new song “Lavida Go Bola” in conjunction with the FIFA World Cup 2018. She performed the song with her two children, Cik B and Kacak, as well as singer Mimi Fly during the launch
In an interesting twist to the usual Raya films, IPC teamed up with Directors Think Tank to produce a unique take on the season’s holidays, as Arsham roams free in the empty and exciting shopping centre. After he adventures to his heart’s content, he realises the value of family in
Nestle is reviewing its roster of media agencies and find ways to manage media requirements such as strategy, planning and buying, in line with rapidly-changing digital platforms. The successful agency will be appointed in a few months time for the period January 1, 2019 onwards, and incumbent Mindshare has been
Won’t work with online ‘influencers’ who buy followers Unilever, the world’s second-biggest advertiser, is cutting ties with digital media “influencers” who buy followers, saying it wants to help make advertising more transparent. The practice of buying followers erodes trust and damages the billion-dollar-a-year market known as Influencer Marketing. Unilever chief
J. Walter Thompson’s YouTube channel got 2.5 million organic views within the first 48 hours for a recent Sunsilk ad inspired by the true story of 20 year-old Rock Kwanlada, the first runner-up at Miss Tiffany Universe 2017, Thailand’s transgender beauty pageant. The famous model and beauty queen also played
It has been reported that Ananda Krishnan (AK), who owns a 62.4% stake in Maxis and a 40% stake in Astro Malaysia Holdings Bhd and controls the companies through his privately-owned Usaha Tegas Sdn Bhd, is considering a corporate exercise between the two listed entities. A merger will lead to
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) launched of the CMO Growth Council in partnership with the ANA’s CMO Masters Circle. Chaired by Marc Pritchard, chief brand officer for the world’s biggest advertiser, Procter & Gamble and Chairman of the ANA, the CMO
An independent creative has been going to town regarding legal action taken against him by Shell. Satirical English artist Darren Cullen, owner of website Spelling Mistakes Cost Lives Dot Com, says he has received a cease-and-desist letter from Shell ordering him to take down a parody logo he made of
The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world. In the Creative
Alibaba Group and Kantar announced at Cannes Lions last week that they have joined forces to redefine brand-building strategies to address the Chinese market with three solutions in improving strategy. The partnership leverages Kantar’s research IP and Alibaba’s consumer insights and data on Chinese consumer behaviour. As a result of
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