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ARCHIVE

Marketing

Korea’s leading beauty brand arrives in KLIA

innisfree makes its way into Malaysian airports innisfree, a renowned Korean beauty brand, has finally opened its doors at the KLIA, making it the brand’s first duty-free store in Malaysia. The duty-free store was set up Amorepacific Global Travel Retail in partnership with Dimensi Eksklusif (M) Sdn Bhd. innisfree, which in

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Malaysia Retail Industry Report

GST HOLIDAY SPURS 6% GROWTH FORECAST For the first quarter of 2018, Malaysia retail industry recorded a below-than-expected growth rate of 2.6% in retail sales, as compared to the same period in 2017 (Table 1). This latest quarterly result was lower than the estimate made by members of MRA at

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Meet the expert helping leaders to enable a Digital Mindset.

He will be speaking at MARKETING’s Customer-Centric Digital Transformation (#DTCX19July) Former Managing Director HR and Group Head of Learning & Talent Development for DBS Bank in Singapore, Laurence Smith, is a game changer in the digital transformation space. Innovation Award winner at the World’s Best Digital Bank, Laurence was initiator

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Last chance to show your company is game

Main bola, party enjoy, menang duit, dapat tropee, gambar masuk magazine… Your competitors are ready to take you on. Haven’t you signed up yet? The Games are on July 7. There’s RM12,000 in cash to be won. Send in your teams today and you can shine in these two competitions:

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ASEAN VOD providers join forces to launch CODE

Subscription Video-on-Demand Industry Content Code launched to protect consumer interest Video-on-demand (VOD) streaming providers in ASEAN countries have united to launch their first ever self-regulatory Subscription Video-on-Demand Industry Content Code or Code for short. These include major players including ASTRO, dimsum, Fox+, HOOQ, iflix, Netflix, tonton, TVB and The Walt

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Scoot picks Qualtrics for three-year partnership

Qualtrics enables Scoot to act on their immediate feedback and drive data-driven business outcomes in real-time Experience management player Qualtrics has been appointed by Scoot Airlines (Scoot), the low-cost arm of the Singapore Airlines Group as its strategic partner. Scoot will use Qualtrics to deliver a seamless customer experience (CX),

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James Kane appointed as Managing Director of Mondelēz Malaysia

Mondelēz International appoints James Kane as Malaysia’s Managing Director Mondelēz International, the maker of iconic brands including Cadbury Dairy Milk, Oreo, Jacobs, Belvita and Twisties, has announced the appointment of James Kane (pic) as Managing Director for Malaysia. James brings with him prior experience as Country Head for New Zealand

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Astro reveals smoother skin with Venus

P&G’s Venus teams up with Astro to negate shaving myths In this fourth case study in the ‘Winning Partnership Series’, we discuss how Astro leveraged on its digital content to connect with Malaysian women on the truth of shaving for P&G’s Venus. Overview Astro came up with Sehalus Venus (as

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Instagram takes on YouTube

Last week Instagram debuted IGTV in San Francisco allowing users to post videos up to an hour long a feature that will place the platform into direct competition with YouTube and its own parent company Facebook. They also annoyed that Instagram is now a global community of one billion. IGTV

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