Members of Malaysia Retailers Association (MRA) were interviewed on their retail sales performances for the second quarter as well as the rest of 2018. Here are the findings.. LATEST RETAIL PERFORMANCE For the second quarter of 2018, Malaysia’s retail industry reported a growth rate of 2.1% in retail sales, as
WARC reveals social marketing trends The WARC Awards is a global case study competition designed to reward next-generation marketing effectiveness. Its Effective Social Strategy Report 2018 reveals key social trends from the world’s most effective marketing campaigns. WARC’s Lucy Aitken who is managing editor for case studies said that they
As the original OTT (Over-The-Top) in Malaysia with tonton, we met Johan Ishak, CEO of Media Prima Television Networks (MPTN) about their collaboration with Viu, the first time a regional OTT brand has partnered with Malaysia’s largest TV broadcaster on content for same day airing. Kingsley Warner, GM-Director for Viu
In your opinion, how welcoming can a tourism poster be? In the case of Kansas City, extremely. The poster was supposedly created by the Visit KC tourism body in Kansas City in the US, ahead of National Travel and Tourism Week. It included the fateful words: “Did you know? Kansas
n today’s digital economy, organisations are faced with the critical challenge of reinvention. For Astro, this translates to continuous innovation, while embracing new ideas and trends that allow the media company to deliver the best experience to the consumer. From subscriber churn to evolving marketing models, the fact remains that
Lembah Pantai MP Fahmi Fadzil is pushing for a change in reverting Kuala Lumpur’s Bangsar South to its original name Kampung Kerinchi as part of his election campaign pledge. Bangsar South, a 60-acre development by the UOA Group, used to be known as Kampung Kerinchi until the name was changed
When the month of September rolls around, Earth, Wind & Fire’s ‘September’ song comes to mind. Do you know that every September, the video sees a huge spike in viewership? More than 447,000 people tuned in to the “September” video on Sept 1, 2017. Just like this addictive tune, we are hooked
Last year’s sold out conference is back! Bigger and better and with a new awards show to celebrate Malaysia’s best marketers. Now in its 7th year, the Chief Marketing Officers Conference is a gathering of high achievers in the Malaysian Marketing sphere. With a bold yet relevant theme of ‘Goodbye
An Indian coffee shop chain rhyming with Starbucks and with a similar logo has agreed to change its name after being sued by the US giant. Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against “SardarBuksh”, which has 25 shops in
MARKETING magazine has launched Malaysia’s first ever Chief Marketing Officers (CMO) Awards to recognize and acknowledge the valuable contribution of high achievers in the marketing industry. An eminent panel of business leaders will decide on the winners on Nov 3. “Brave and brilliant marketers deserve fame too. The inaugural Malaysian
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