As of this week, passengers arriving at Kuala Lumpur International Airport (KLIA) are being treated to a new high definition visual extravaganza. Using the latest fine pitch LED technology supplied by Leyard, VGI Meru, advertising concessionaire for KLIA, KLIA2 & Senai airports in Malaysia, have installed a row of 4
The State of B2B Ecommerce in ANZ, Southeast Asia and India report, produced by Econsultancy in partnership with Magento, an Adobe company, is based on a survey of more than 500 companies in Australia and New Zealand (ANZ), Southeast Asia and India. This research provides an unbiased look at the
Social media influencers aren’t just trendsetters in a traditional sense, they’re peers. Consider the digital proximity they share. In a feed, influencer posts mix seamlessly with posts by friends. In fact, top rate social media influencers or the ‘social media elites’ make well into the six figures (if not seven figures) from
Marketers continue to find integrated campaigns challenging Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media investment are the primary reasons. The findings are according to the Insight Division
Tech giant Microsoft said that it will invest an undisclosed sum into Singapore-based ride-hailing company Grab, as part of a strategic partnership. The two companies will also collaborate on technology projects in areas such as big data and artificial intelligence, while Grab will now use a number of Microsoft products,
IPG Mediabrands BPN will serve AirAsia’s media needs BPN, the media agency under the IPG Mediabrands network has been awarded global media duties for AirAsia Berhad and AirAsia X following a competitive pitch process that cut across 23 markets. The appointment sees a dedicated team called Red Wings, powered by
Nestlé (Malaysia) Bhd is investing over RM100 million to expand its MILO factory in Chembong, Negeri Sembilan. The move is in line with its strategy of driving strong, profitable growth and well as Malaysia being a key manufacturing hub for Nestlé Group. “This move is an investment to further strengthen
Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers. Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere. With a bold yet relevant theme of ‘Goodbye Marketing, Hello
Entropia launches Elon, an omnichannel customer journey mapping platform Consulting agency Entropia launched Elon, an omnichannel customer journey mapping platform, a proprietary technology developed in house. Elon is expected to integrate the data footprint across campaigns, customer relationship management (CRM) website, eCommerce, customer service and in-store. This integration gives a
We all have our favourite influencers, we follow them on Instagram as they endorse various products. Kim Kardashian, for example, earns over $1 million dollars per Instagram post. That explains the sudden boom in influencers. It’s currently a trendy marketing tactic that bridges together brands and consumers by engaging the
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