J. Walter Thompson Intelligence’s The Innovation Group’s much-anticipated annual trend report, Future 100 has just been unveiled. The report outlines the pivotal trends and changes to watch in 2019, offering a snapshot of what’s to come, what’s important, and its implications to marketers and brands. For next year, some interesting
Digital media firms are struggling, many have missed their revenue targets, reduced their workforces and have been trying to generate revenue from e-commerce. BuzzFeed made $260 million against a goal of $350 million, while Vice Media fell a $100 million short of its revenue goals for 2017. This state of
Recently, a video featuring a man known as S Kanagarajah who went “deyy” during the riots at the Sri Maha Mariamman Temple in Subang Jaya went viral. The 42-year-old businessman said his antics in front of the camera were not deliberate, and that he was merely expressing his frustration at the
No, it’s not the start to a really bad joke. It’s called a ‘Whopper Detour’ is what it is. The burger chain is smartly pushing people to download its app (or use it, if they are among the millions who already have it) by offering a one-cent Whopper. The catch: Patrons
A number of reports have recently emerged which stated that the QR code printed on Maggi Hot Cup labels didn’t bring users to Maggi’s official website. Instead, it would lead users to a website with unsafe contents. Located at madlabs.com.my which apparently belonged to a company in Damansara Perdana, there
The market launch of the new Mercedes-Benz GLE is accompanied by an international communications campaign. At the heart of the campaign is the nearly five-minute film “In the long run”. It shows a modern family story about a strong woman and mother who is training hard for her dream: taking
If you haven’t already been today to Ruang, tomorrow (Tuesday 4 Dec) is the last day to catch ‘Wonder: A Story Exhibition by Edward Ong’. The exhibition, which began on 27 Nov, is part of Gallery Weekend KL. “‘Wonder’ started as an ad for a writing workshop,” says Edward Ong.
Nescafé Ready to Drink (RTD) Coffee isn’t only a market leader, but a time-honored brand in Hong Kong, who this month, launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong celebrated this launch with
Reprise Digital Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has once again devised a unique campaign for Tenaga Nasional Berhad (TNB). The campaign supports the Malaysian national hockey team, affectionately known as the Speedy Tigers, through digital platforms named Hokita (our hockey), for the 2018 Hockey World
The number 1 feminine care brand in Malaysia, Libresse, launched a campaign called “Men-struation” to reframe what periods are in men’s minds to improve understanding between women and the men in their lives, creating a stronger affinity towards Libresse in their target audience. Most of the women in Malaysia have
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