Marketing

By Claudian Navin Stanislaus HAPPY NEW YEAR! A perfectly drawn canvas can be smudged by strokes and unforeseen pressures. As we step into 2025, we find ourselves standing on a razor’s edge — a delicate balance between optimism and caution. While domestic outlooks may paint the future in vibrant hues, in

By The Malketeer Shaping a World Where Technology Serves Humanity, Not the Other Way Around In the rapidly evolving digital landscape of 2025, a new frontier is emerging: the ‘intention economy’. Coined in a groundbreaking study by researchers from the University of Cambridge, this concept warns of a future where artificial

By The Malketeer The Fragility of Human Intelligence In 1988, cultural critic Neil Postman warned of the fragility of human intelligence, arguing that it doesn’t take much to suppress or annihilate it. His concerns about the rise of visual media over written words feel eerily prophetic in 2024, as we confront

By The Malketeer WPP’s ‘Road to 2025’ Video Series: Collaboration and Creativity at the Crossroads As we bid farewell to 2024, a year of significant shifts in marketing, technology, and consumer behaviour, we stand at a critical juncture. The year ahead beckons with the promise of transformative possibilities, fuelled by innovation,

By The Malketeer Balancing Profit and Purpose: OpenAI’s New Direction OpenAI announced on Friday, 27 December its intent to transition its for-profit arm into a Delaware Public Benefit Corporation (PBC). This strategic move aims to address the capital-intensive demands of the AI industry while maintaining a mission-driven approach. The transition underscores

By The Malketeer A Game-Changer for the National EV Scene Proton’s leap into the electric vehicle (EV) market is off to a promising start. The company announced it has received 2,500 bookings for the e.MAS 7, Malaysia’s first national EV, just weeks after its official launch. This milestone marks a significant

By The Malketeer The Illusion of Glamour and the Reality Behind the Scenes Social media influencers in Malaysia have built thriving careers showcasing luxurious lifestyles: international vacations, high-end cars, and bespoke designer wardrobes. Yet recent scandals involving some of Malaysia’s most prominent online figures have lifted the veil on the less

By The Malketeer  A Regal End to a Historic Partnership  Since 1854 For nearly two centuries, Cadbury‘s association with the Royal Household has been a mark of pride, tradition, and prestige. Granted its first Royal Warrant in 1854, the iconic confectioner symbolised the sweet connection between British craftsmanship and royal favour.

By The Malketeer  Japan’s Auto Giants Unite to Combat Tesla and China’s EV Dominance In a seismic shift that promises to reshape the global automotive landscape, Honda and Nissan have announced plans to explore a historic merger that would create the world’s third-largest automaker. The proposed union of these Japanese automotive