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Digital

The Great Social Media Crackdown

By The Malketeer  New Law Could Banish Your Favourite Social Media Apps from Malaysia! In a move that’s sending shockwaves through the digital landscape, Malaysia’s Communications Minister Fahmi Fadzil has dropped a bombshell on social media platforms. Come January 1, 2025 your favourite apps could vanish from Malaysian cyberspace if they

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Tito Ribeiro shares his Social Media Methodology

Tiago Ribeiro ‘Tito’, a Brazilian expert in digital content and digital marketing, is a global reference in social media. In 2015, he began his international career, monitoring digital transformation processes across various companies and industries. He has worked as the Innovation Director at Biederman McCann and as the Digital Director

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Malaysia To Shut Down Unlicenced Social Media Platforms From January 1, 2025

By The Malketeer  Malaysia’s Digital Dilemma: Regulation vs. Freedom  In a move that has sent ripples through Malaysia’s digital landscape, the government has announced a highly controversial decision to shut down unlicenced social media platforms starting January 1, 2025. This bold step, aimed at combating cybercrime and misinformation, has ignited a

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Google’s Cookie U-Turn: A Bittersweet News for Digital Advertising

By The Malketeer Was Eliminating Third-Party Cookies A Strategic Mistake? In a stunning reversal that has sent shockwaves through the marketing and advertising world, Google has abandoned its long-standing plan to phase out third-party cookies from its Chrome browser. This decision, while appeasing advertisers, has left privacy advocates and many companies

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Doing More With Less in the Digital Realm of Marketing

The competition for brands to continuously stay on top has never been more fierce than ever before. With over a million brands and businesses fighting for a chance at gaining the attention of potential customers, the market has ultimately become oversaturated and as a result, cumbersome for smaller and newer

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Why single keyword ad groups still matter in 2024

Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a

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Government Signals Tough Stance on Social Media Platforms

By The Malketeer Communications Minister Fahmi Fadzil has issued a stern warning to social media platforms, hinting at imminent and “very firm” action to address growing concerns about online safety in Malaysia. A Call for Responsibility Speaking at the Jiwa Merdeka programme, Fahmi stressed on the need for all social media

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TikTok e-commerce grows fourfold in ASEAN, narrows gap with Shopee

TikTok, the viral short video app owned by China’s ByteDance, is becoming one of the largest e-commerce platforms in Southeast Asia, a market long dominated by local players like Shopee and Alibaba’s Lazada, an annual study released Tuesday showed. The app’s e-commerce platform TikTok Shop increased its gross merchandise volume

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Malaysia’s SVoD Penetration Set to Soar by 2028

By The Malketeer The digital entertainment landscape in Malaysia is on the cusp of a significant transformation, according to recent forecasts by GlobalData. As the nation embraces the streaming era, Subscription Video-on-Demand (SVoD) services are poised to become a staple in Malaysian households. A Surge in Streaming: From 26% to 43%

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