By Prof. Harmandar Singh Data is good, but the word data is not sexy. Intelligence is a better word. The mountains of precious data out there can be seductive for any marketer. Doesn’t it sound even more alluring if I said, “The mountains of precious intelligence out there can be
Dable, the global content discovery and native advertising platform, announced that it has become the largest provider of Chinese Native Ad Inventory in Malaysia. Dable’s Chinese Media network has surpassed 101 million monthly page views and is now leading the Malaysian market as the largest provider of Chinese Native Ad
Livestreaming e-commerce platform eShoplive Asia has experienced an increase in its closing efficiency and business development as a result of its strategic partnership with Nuffnang Live, a subsidiary of ASX-listed Netccentric Limited. “Technology is key to scaling your business and reducing hassle for both the business and customers alike,” says
Ipsos has just released the following data from their study on “E-Commerce Landscape in a Reopened Economy”. The findings from the “E-Commerce Landscape in a Reopened Economy” study reveals that: Almost half of Malaysians have made a recent purchase on an e-commerce platform, which is similar to one year ago
Instagram is hoping to put the power of its vast social network to good use by launching Amber Alerts for missing children as a new feature on the platform. Already operational on Facebook, the system is now rolling out to Instagram in 25 countries. In the United States, the Amber
Starting today, there are some nice new features coming to Instagram Reels, the TikTok competitor. One of the most important functions being made available is that Reels can last as long as 90 seconds now. Once again, the update is focused on creators. For example, Instagram Reels is adding a refreshed
Momentum Commerce, a global eCommerce enabler, is now an authorised TikTok shop partner in Malaysia, helping Malaysian brands take advantage of the app’s astronomical user growth. Momentum Commerce Chief Executive Officer Hans-Peter Ressel said, “The uniqueness of the TikTok Shop feature is its Shoppertainment offering that houses the full customer
Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side platform (DSP) helps agencies and brands plan and execute impactful
Believe it or not, there was a virtual drum roll happening…and we are about to announce the TOP 10 Raya TVCs of 2022! Festive ad makers have delivered superbly with their heart-warming and tear jerking and hope-giving Raya TVCs. Not to mention that our expert readers loved them! Like every
The Malaysian Digital Association (MDA)’s d Awards returned for the fourth year boasting 149 entries and 10 Gold winners. Now recognised by RECMA, the d Awards introduced new categories for Malaysia: How Businesses Beat Covid-19. A total of 87 entries and 9 finalists for People Categories were shortlisted for the
Follow Us
