First- party customer data is indeed vital for brands around the world to navigate to fully understand the customers they are dealing with as well as work towards their customer’s satisfaction with their brands. Regardless of the existence of third-party cookies by Google, the first-party data is still relevant when
How can we spare human effort on petty issues and refocus the effort on more complex and high-value conversations? There has been talk about the newest technological advancement known as voice tech humanisation. This new technology can be of help when dealing with high volume repetitive calls, customers’ emotions as
The rules in India will be together to rule out fake or paid reviews for products from cars to smartphones on e-commerce websites and social media, pursuant to the growing consumer outcry. Soon, the government will announce a framework of regulations that will further target people paid to endorse merchandise,
Almost three years into the pandemic, consumers in Malaysia continue to enjoy shopping online, but they are also going back to shop at physical stores. While people are venturing out of their homes again, the number of categories purchased online remain consistent. According to Meta and Bain & Company’s annual
On 30th of August 2022, Uniquecorn Strategies, a Philippine-based PR agency providing traditional and digital support to clients across Southeast Asia, has launched a new PR and marketing arm as part of a larger effort to expand its offering focused on blockchain, crypto, NFT, Web3, GameFi, and Metaverse projects. Launched
MoEngage, the insights-led customer engagement platform for consumer brands, today announced the launch of their flagship research report titled “The State of Insights-led Engagement 2022” aimed at empowering marketers with insights-led strategies to take their hyper-personalised experiences to the next level. The Southeast Asia (SEA) market has more or less
Now that Malaysia has entered the endemic phase with businesses operating in the ‘new normal’, Gain Secure Sdn Bhd (Gain Secure) has seen momentum picking up for its Konfx conference planning and event management platform with the marketing community. Its executive director Walter Wong said that the solution has been
Paywong is the new crypto payment gateway which gives access for merchants to start accepting crypto currencies as payment easily and quickly. In just 6 easy steps merchants can start accepting crypto currencies on their online shop and start tapping into the trillion dollar market. Easy entry for merchants into
A dozen of the world’s best minds were set to convene at Malaysia’s first-ever NFT (Non-Fungible Tokens) conference and festival – M1NTED, that took place from August 22nd to August 28th, 2022. Headliners included Animoca, Decentraland, and Sandbox, who are among the biggest names in the Web3 world, as they
A memorandum of understanding has been signed between REV Media Group (RMG) and MyMall through SME Bank, creating synergy in efforts to help Small and Medium Enterprise (SME) entrepreneurs in Malaysia. RMG has been appointed by the Ministry of Entrepreneur Development and Cooperatives (MEDAC) as a strategic partner for this
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