REV Media Group Sdn Bhd , Malaysia’s number one digital publisher, announced today that it acquired the intellectual property (“IP”) assets of popular Chinese social news portal, Tantannews, from Monster Scape Sdn Bhd, to expand and strengthen its reach among the Chinese speaking online community. REV Media Group — a
AI simply means a clever data analytics algorithm, or voice recognition. Instead of the term “AI” being used and the idea that many things nowadays are powered by AI, this term is also overrated as its often used by businesses. At times, the term AI is applied to technology that
Tapping into gen z’s love-hate relationship with real estate, Leo Burnett Malaysia and Chipsmore, a cookie brand by Mondelez International, have launched ‘METAPOLY’. The campaign reimagines the 28 property squares around the Monopoly boardwalk as virtual properties. Each one made available as Metaverse-ready NFTs – and a chance for gen
By Dr. Augustine Fou – Independent Ad Fraud Researcher Programmatic advertising is a great way to scale your ad campaigns quickly and easily. Yes, that is if you don’t care that the scale is not “human” scale. Real human audiences are finite; the amount of time they spent online consuming
Kunalan Ramasamy joins the company as Malaysia’s new Country Manager. An industry veteran and seasoned sales leader, Ramasamy joins Meltwater from Isentia where he served as regional director. Meltwater is introducing an expanded offering to its social analytics suite, including new features such as Visual enrichments, Facebook Group Analytics and
Drum roll please… as we are about to present to you the TOP 10 winners of the Merdeka TVCs of 2022! The agencies that sent in their TVCs did their best in ensuring that the viewers are not only entertained but also that they understood the message that is being
LaLiga and StadioPlus, together with Vegas City Limited, today announced the signing of a strategic licensing agreement on a joint project in the Decentraland metaverse. StadioPlus is a Spanish company that provides technology and guidance to the sports industry in connecting it to the Web3 world, while Vegas City Limited
Our local talent in Malaysia remains as an underappreciated and untapped market. In actuality, they are very much on par with international stars and some even have their own pool of fans and followers. However, due to the lack of exposure and reach, local talents tend to experience difficulty in
Emplifi, the leading unified customer experience platform, has revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide, including those in Asia Pacific (APAC). Brands increase investment in paid social media After a notable post-holiday drop in Q1 2022, APAC brands’ median monthly
GO Communications has been recently appointed to manage PR and Communications duties for the 26th World Congress on Innovation and Technology (WCIT 2022), which will take place from 13 to 15 September at the Setia SPICE Convention Centre in Penang. The event is scheduled to kick-off with an opening ceremony
Follow Us
