REV Media Group, the leading digital publisher in Malaysia continues to leverage their leading position using Best in Class Adtech & Martech to maintain its market position as the largest consolidated and unified media assets in Malaysia. Every month, over 13.3 million unique Malaysians browse REV’s digital assets, so best
It’s the golden era of technology in Malaysia where almost every individual and business journeys to the core of their innovative mind! They continue to innovate and leverage emerging opportunities to achieve growth and profitability, bridging the digital divide while accelerating the digital transformation journey of Malaysia. Innovation is more
Facebook and Instagram owned by Silicon Valley tech titan Meta are allowing their various platforms for political purposes in conjunction with the15th general election (GE15), but with the limitation of all advertisements posted to be made public. However, Tik Tok, known as a platform, used to share fun videos has
Two new solutions recently launched to explore target audiences and track brand performance with best-in-class data tools, and that are fast, intuitive and in-browser, can enable intelligent decision-making and informed conversations – for free. Powered by data from YouGov, an international research and data analytics technology group, the two tools
Livestreaming – also known as live commerce – is the ‘secret sauce’ to ensure success in e-commerce with the trend having grown exponentially in recent years. According to Nuffnang Live Commerce General Manager Aaliyah Soraya, the combination of streaming video and e-commerce has revolutionised the retail industry and consumer shopping
The Netccentric-Nuffnang Group is in the midst of developing its own non-fungible token (NFT) platform in an effort to create a local – and eventually, regional and global – ecosystem that is set to benefit both brands and consumers as the world move towards Web3.0. Its executive chairman Ganesh Kumar
Introduction 2022’s Word of the Year in terms of smart money may very well be on “hybrid” as it encompasses so much of the current multi-front transformation where it goes back to the old forms of communication, energy, shopping and working, yet neither are we fully green, virtual or automated.
Time understands that sometimes, one is simply not enough. That’s why Time has launched a brand-new 2Gbps home Internet plan so Malaysians can live, work and play to their fullest online. Consumer behaviour indicated there was a clear readiness for Malaysians to move to the next level and 2Gbps was
Sometimes when we open a short video or see a review of a product or service on social media, two things tend to happen. The first is that of awareness – that the product or service exists and second, if it sparks our interest, we buy, these days online, which
By Gary Fung, Regional Gaming Director of TotallyAwesome How marketers can make a play for Malaysia’s gaming youth Marketing professionals are constantly challenged to make their messages relevant to under-18s audiences. For today’s so-called Generation Z, an entirely new set of rules is required. Unlike the transactional value exchange seen
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