The Capterra team wanted to know, so it surveyed 300 US marketing and advertising professionals in conjunction with the controversial $8 verification program’s relaunch today. They wanted to know what they thought about Elon’s paid verification programme, how they approach Twitter ads, the changes to verification status, and more. First
Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it
Nowadays, whether it is a food business or even a clothing store you can only expect a crowd at these outlets the minute it goes trending or viral. With just a picture or a video of the product, without actually knowing the experience people still blindly follow it. This is
It opposes a new rule that would give media organisations more negotiating power when setting prices for Facebook-shared content. According to Meta, their platform actually boosts traffic to failing news organisations. Publishers post their content to Facebook because, according to the article, “it benefits their bottom line.” Media companies contend
MediaPost and the Standard Media Index’s US Ad Market Tracker recorded a decline in the US ad market for five months in a row. Post-pandemic normalization to transportation has resulted in the expanding of out-of-home (OOH) ad spend. The information you need about this particular period for traditional, digital, and
By Vadivel Rajhamanickam Padmanabhan (Padi) The digital advertising size in Malaysia is estimated to be in the range of RM 2.3 Bn to as high as RM 6.2 Bn, depending on which Report you choose to trust. The spread is too large and calls for pertinent questions to the industry.
BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, announces a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world. The new partnership brings together BBDO’s integrated expertise with Boom Digital’s experience in social media and team of
This piece was first published in MARKETING WEEKENDER Issue 354 By Moving Walls If you’re a B2B SaaS company, you may think that large spectacular billboards along the freeways don’t make sense for your industry. Here’s the truth: in case you assume out-of-home (OOH) advertising can’t assist you, or that
YouTube Shorts is the video streaming company’s answer to TikTok and it looks like the Google-owned company may also be competing with TikTok Shop, the unique shopping features found on TikTok. Starting in the United States, YouTube is currently testing shopping features and affiliate marketing on Shorts with eligible creators. As reported by Tech Crunch,
It’s the end of an era: now celebrities can pretend to enthuse about Android and not have the words “Twitter for iPhone” undermine their message. Here are some of the greatest hits over the years. It’s not the biggest change Twitter has seen since Elon Musk took over — it’s
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