Meta has revealed its “Meta Ramadan Moment Study” results, conducted in partnership with YouGov, to help businesses create connections that matter most to them and explore opportunities to connect with consumers during Ramadan. The study provided guidance and suggested some recommended steps for businesses to reach out to their customers
By: Ts. Mahadhir Aziz, Chief Executive Officer, Malaysia Digital Economy Corporation (MDEC) E-commerce has exploded exponentially, especially in the recent few years. The Department of Statistics Malaysia, DOSM, reported that, Malaysia’s income on e-Commerce transactions surpassed the RM 1 trillion mark for the very first time in 2021, at a growth
The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Chinese New Year. Making a decision was difficult because all agencies submitted exceptional TVCs that fit
Nuffnang, a core engine of the Netccentric Group of Companies with some 20,000 influencers that reach out to over 20 million followers, is a big ‘mover and shaker’ within the local and regional marketing scene. Its Senior Leader in Sales & Marketing, Vivien Chew is regarded by the industry as
We are living in exuberant times with the rapid advancement of technology as never before experienced and, at times, on the verge of euphoria as online BOTs ask us to verify that we are not robots. Times are indeed changing rapidly with the advancements in technology. According to Statista, the
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look
By Guray Ozturk, Business Development Director of Infobip Malaysia The past two years have undoubtedly taught businesses and consumers the need to adapt to new changes, such as embracing digital as a new way of maintaining our daily lifestyle and operations. Since then, the great paradigm shift has shown an
Sanchit Sanga, a name synonymous with the digital industry regionally and globally, has donned the role of Strategic Advisor for Admatik, a Malaysian born story-tech ecosystem, to guide their next phase of growth into Southeast Asia and beyond. Since leaving his position of Chief Digital Officer -APAC+MENA role at GroupM,
Microsoft, GitHub, and OpenAI want the court to dismiss a proposed class action complaint that accuses the companies of scraping licensed code to build GitHub’s AI-powered Copilot tool. In a pair of filings submitted to a San Francisco federal court on Thursday, the Microsoft-owned GitHub and OpenAI say the claims outlined in
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide. Digital 2023 shows that the typical internet user globally has reduced their average daily internet use by 20
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