(Marketingmagazine.com.my) – Adobe has announced a series of product innovations in Adobe Marketing Cloud to help retailers across Asia Pacific improve the customer experience: • Data-driven remarketing: For the first time, retailers can connect consumers’ behaviour online with contextual data to create and send a user-defined remarketing trigger, such as an
There’s always been plenty of speculation around how much Google pays Apple to include its search services inside iOS devices, and we finally have some clarity over that figure. Information raised as part of an ongoing legal case between Oracle and Google shows the search firm compensated Apple to the
(Marketingmagazine.com.my) -Visual Retale recently launched their animated 3D floor projections that is set to innovate the out-of-home advertising game in Malaysia. With their 3D projections, advertisers and marketers can easily bring their brands to life in a variety of environments. The MSC-status company, which launched in the UK a year
(Marketingmagazine.com.my) -Club Med announced its partnership with Facebook, making it the first global tourism company to offer “Facebook at Work” to its staff, i.e. around 13,000 employees in more than 40 countries around the world. “Facebook at Work” is a version of Facebook intended for business and a ground-breaking tool
(Marketingmagazine.com.my) -As global PC/desktop sales have taken its worst beating in 7 years according to a recent research study* done by Gartner, mobile device usage has only been increasing. With the population becoming more mobile (constantly on the go and consuming digital content on their devices), Light Reaction forsees some
By Justin Murugaya – The thing about putting a list of digital marketing trends that will be big in a new year is that, firstly, trends in this area move too rapidly to even come up with a top 3 list. Secondly, keeping it realistic to how our own country’s marketeers
The mobile Internet experience is vastly different from accessing the web on a desktop computer. People use apps instead of a browser, and that means the companies that own the most popular apps are at a significant advantage. According to Nielsen, Facebook and Google own all eight of the most
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