(Marketingmagazine.com.my) – Southeast Asia is experiencing a rapid increase in the use of mobile video. In 2015, most publishers said their video sales had increased, with over a quarter saying sales were up by more than 25%. The medium faces some challenges however, with buyers indicating demographic targeting, cross-device campaigns, and
(Marketingmagazine.com.my) – It is a well known fact that Malaysians love the mobile, with 71% owning smartphones. They are used for all sorts of activities from watching videos, looking up directions to shopping. While mobile consumers know what they want, it’s sometimes less clear what businesses should do about it. Acting
(Marketingmagazine.com.my) – International Food and Beverage Creative and Effectiveness Awards (The FAB Awards) have announced the setting up of The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with
(Marketingmagazine.com.my) – Visual Retale, a creative media company from the U.K. that produces animated 3D floor projections as a form of advertising, has recently taken on Ingress Auto Malaysia as one of its clients in Malaysia. Ingress Auto is an authorised dealership for BMW and MINI cars in Malaysia. The company
(Marketingmagazine.com.my) – Today, Facebook is announcing the international release of Canvas, a new full-screen, immersive mobile ad experience that loads nearly instantaneously when someone taps on a News Feed ad. Facebook built Canvas in collaboration with brands and agencies to achieve any objective by giving them a fully customizable space on
(Marketingmagazine.com.my) – An IBM Institute for Business Value study found that , two-thirds of global Chief Marketing Officers (CMOs) believe that the single greatest business challenge that they currently face is industry convergence caused by disruptive technologies that break down barriers to entry. The finding from IBM “Redefining Markets” study has
(Marketingmagazine.com.my) – Just prior to the 2016 Mobile World Congress in Barcelona, MasterCard’s latest Mobile Shopping Survey reveals that consumers in Asia Pacific are embracing new mobile technologies with one in five (19.5 percent) using digital wallets, a two-fold increase from two years ago (9.7 percent). Emerging markets are leading the
(Marketingmagazine.com.my) -Mobile users now have it easier as the video-sharing platform YouTube has launched an offline feature in about 80 countries worldwide including Malaysia, Indonesia, Philippines and Vietnam in South-East Asia. This ad-supported offline feature on Android and iOS platforms will also lessen the data burden on mobile users,
(Marketingmagazine.com.my) – The world’s best marketers and their agencies are moving quickly to integrate technology into more aspects of their marketing initiatives, a new study from the global consulting firm, R3, shows. “Within five years, the CMO will spend more on technology than the CIO, so understanding the latest five
by Subramanian Iyer, Oracle Insight and Customer Strategy -The movement to digital is the most important trend impacting business in the last few years. According to McKinsey Consulting, “Digital is fundamentally shifting the competitive landscape in many sectors. It allows new entrants to come from unexpected places. We’re seeing banks
Follow Us
