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Why IBM launched an online marketplace

IBM Malaysia’s Managing Director Chong Chye Neo (Marketingmagazine.com.my)- By: Malati Siniah Staying true to its promise of delivering cutting edge technological solutions to its consumers, IBM has launched a new online service targeted at the B2B sector. The new IBM marketplace is a single source to access nearly 200 of

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best-of-global

In Conversation: Why the term B2B is no longer relevant?

(Marketingmagazine.com.my)- According to Hando Sinisalu, reputable journalist, founder and CEO of Best Marketing International the term B2B is no longer relevant. Why? To Hando at the end of the day we are still communicating to humans and rather then looking at things as business to business (B2B) how we really

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bestofglobal

In Conversation: Is content still king?

(Marketingmagazine.com.my) – No stranger to the content game Hando Sinisalu, founder and CEO of Best Marketing International, a reputable marketing journalist and researcher who has produced The Best of Global Digital Marketing Show and editor of IAB Europe´s Digital Advertising Yearbook 2013. Having produced and managed over 200 conferences in

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Josh sklar

The unUberfication and deLyfting of tech hub Austin, Texas.

(marketingmagazine.com.my) – by Josh Sklar What was once simply called “ridesharing” – although the business prefers the term “ridesourcing” – now has the lofty abbreviation of TNC, which stands for Transportation Network Company, a formal name befitting a multi-billion dollar industry that’s only about five-years-old. Despite being among the nouveau riche

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The dawn of Twitter TV

(marketingmagazine.com.my) – Malati Siniah Twitter has inked its second live TV deal and will soon begin broadcasting a live-stream of financial news from Bloomberg TV. The partnership includes streaming rights to shows like “Bloomberg West”, “What’d You Miss?” and “With All Due Respect”, along with the network’s daily stock market

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Hando 2016

Learn how India got social

(marketingmagazine.com.my) – Next Tuesday (19th July) you have a chance to listen to case studies on how India, a global leader in the digital space executes its social media and content marketing initiatives. Speaking on the topic is Bikram Vaskar, CEO at IBS – Interface Business Solutions, an industry expert with

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Tech Take: Diesel creates movable website for latest jeans

  (marketingmagazine.com.my) – In promoting the comfort and flexibility of Diesel Jogg Jeans the brand partnered with Shanghai-based agency FRED & FARID to create ‘The Responsive Lookbook’. When viewing The Responsive Lookbook website, users are able to contort the model on their screen using responsive technology. The agency collaborated with

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