BY THE HAMMER I watched the opening episode of Black Mirror’s latest Season (6) in horror as I was about to embark on writing this piece. It was all about AI gone rogue. So my first question to Mel, VP Asia for Audience2Media, was painfully obvious…. Ogilvy is leading a
The Epica Awards has announced an industry first: an AI awards juror. It’s the first time in over 35 years that a non-journalist has been invited to vote on Epica Awards entries, which are normally judged exclusively by the press. The AIJE – or AI Jury Experiment – will take
The media regulator may soon be able to hit companies like Facebook, Google and Twitter with massive fines if they are caught disseminating fake news and misinformation. Communications Minister Michelle Rowland laid out the new plan today as the Albanese government rolls up its sleeves in preparation for a showdown with Silicon
In the realm of influencer marketing, data is often hailed as the secret sauce that leads to triumphant campaigns. Yet for the everyday individual, grappling with numbers and analytics can prove to be a formidable challenge. If data be the Lego blocks of influencer marketing (as coined by Mónica Rosales
Meta has been hit with a record €1.2 billion ($1.3 billion) fine for breaching the European Union’s privacy law by transferring user data to the U.S. The ruling by Ireland’s Data Protection Commission (DPC) also requires Meta’s Facebook to suspend data transfers from the E.U. to the U.S. The ruling applies only
Meltwater, a global leader in media, social and consumer intelligence, today announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content. New product enhancements powered by Meltwater’s AI engine: AI Writing Assistant – Empowering customers to work more efficiently and overcome
Linda Yaccarino, formerly an advertising executive at NBCUniversal, has stepped down from her position to assume the CEO role at Twitter. Twitter owner Elon Musk recently made the announcement on the platform when he revealed his intention to resign from his position as CEO of the social media platform. Musk said that
Elon Musk said on Thursday he has found a new chief executive for Twitter without naming the person, adding that he will transition to the role of chief technology officer of the social media platform within the next few weeks. “Excited to announce that I’ve hired a new CEO for
Five months ago, a small San Francisco startup called OpenAI upended the tech industry — and the rest of the world — when it released ChatGPT. The app showed millions of people the immense capabilities of generative AI, how it can do everything from write original poetry to churn out working
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients. Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real
Follow Us
